Why Brand Building is a Must for Game Companies

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Willem Dinger
Unilever, Global Director of Sponsorships

A results driven marketing and sponsorship specialist with over 18+ years of experience within the sports and entertainment industry.

Have worked within client, rights-holder and agency environments building strategic partnership portfolios and activation plans across a broad selection of sports, music, lifestyle, gaming and celebrity properties.

Brian Colbert
Meta, Head of Gaming, Americas

Brian Colbert is the Director of Gaming for The Americas for Meta.  His team works with some of the largest gaming companies in North America and LATAM on user acquisition and branding strategies across Facebook portfolio of products.  Prior to Facebook, Mr. Colbert was Senior Vice-President of Revenue for the Pittsburgh Pirates baseball team and has spent many years in digital media at properties such as About.com, Pandora and ESPN.

Mr. Colbert majored in Political Science at Duke University and has an MBA in Corporate Finance & Strategy from New York University’s Stern School of Business.


A strong brand can increase a company’s value, provide employees with direction and motivation, and make gaining new customers easier. But what exactly is a brand? In short, everything. We’ll speak with Unilever - a company world renowned for creating iconic brands - on why ‘prioritizing brand’ is critical for gaming companies, as well as hear how they’re partnering with gaming brands like Animal Crossing to extend reach and fuel engagement.