Tuesday, January 25, 2022
Gaming has been a part of Facebook’s history since its early years, and now over 900 million people play, watch and connect with games on the platform. Get a first hand look at not yet released proprietary data on global gaming trends, and what’s changed since last year. We’ll also discuss expected changes to the advertising space and ways gaming companies can prepare now.
Jam City, well known mobile game developer, closed out 2021 by raising $350 million in funding and purchasing mobile game publisher, Ludia, for $165 million. Hear from Chris DeWolfe, CEO of Jam City his thoughts on 2022 and how the evolution from Pay to Play to Free to Play, and now Play to Earn will impact the future of mobile gaming.
Connecting and engaging with audiences has become incredibly complicated. Gone are the days of being able to ship a game and be ‘done with it.’ Customer-centric thinking, community development, and the creation of entertainment ecosystems is paramount. Hear from the Founder and CEO of Gearbox Entertainment why Gaming as a Service isn’t for them, how they’re approaching things differently and why transmedia has become a key strategy for success.
The metaverse, a universe of interconnected virtual worlds, is becoming a lot more real. We’ll hear from Jason Rubin, VP of Metaverse Content @ Meta about the near-term experiences the company expects to bring to life in the next few years, areas where gaming companies are leading the way, and bridging the 2D and 3D worlds that should bring action to investment areas over the next 1-3 years.
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