Tuesday, January 25, 2022

- PST
The Balance between New Players and Loyal Fans
Laura Keren
Laura Keren
Playtika, VP Marketing
Peleg Israeli
Peleg Israeli
Meta, Director of Global Gaming, Creative Shop

Many would argue that most video game ads are forgettable. Given the ever-growing number of gamers out there, and increasing competition to stand out from the pack, more and more gaming companies are moving away from ‘the way it’s always been done to a new way of thinking. Gain insights into why Playtika is approaching things differently and how that’s ultimately helped them reach new players as well as build loyalty among existing ones.