Social media, creators, and cloud gaming have given birth to a new genre of games: audience-driven games. Genvid has powered titles like Pac-Man Community, where players can create their own mazes, creators can invite followers to play, or invite the audience to participate in the game in an interactive way. Genvid has also pioneered Massive Interactive Live Events (MILEs), such as Rival Peak, which are part-game, part-TV show. We’ll discuss the benefits and challenges of audience involvement in interactive experiences.