Tuesday, January 25, 2022
Connecting and engaging with audiences has become incredibly complicated. Gone are the days of being able to ship a game and be ‘done with it.’ Customer-centric thinking, community development, and the creation of entertainment ecosystems is paramount. Hear from the Founder and CEO of Gearbox Entertainment why Gaming as a Service isn’t for them, how they’re approaching things differently and why transmedia has become a key strategy for success.
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