Tuesday, January 25, 2022

- PST
Why Brand Building is a Must for Game Companies
Willem Dinger
Willem Dinger
Unilever, Global Director of Sponsorships
Brian Colbert
Brian Colbert
Meta, Head of Gaming, Americas

A strong brand can increase a company’s value, provide employees with direction and motivation, and make gaining new customers easier. But what exactly is a brand? In short, everything. We’ll speak with Unilever - a company world renowned for creating iconic brands - on why ‘prioritizing brand’ is critical for gaming companies, as well as hear how they’re partnering with gaming brands like Animal Crossing to extend reach and fuel engagement.