Audience-Driven Games

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Oliver Messenger
Meta, Director of Product Management

Oliver Messenger currently leads Product Management for Gaming at Meta. Originally from London, England, he started out developing video games before moving to the USA over a decade ago. Prior to Meta he worked at Microsoft on Xbox, and at Amazon where he ran the Alexa Video team, and led Product Management and Design for the Amazon Luna cloud gaming service. He is currently working to make Meta the best place for playing, watching, and connecting around gaming content.

Jacob Navok
Genvid Technologies, CEO & Co-Founder

Jacob Navok is co-founder and CEO of Genvid Technologies, the leader in interactive streaming technology. Prior to founding Genvid, Jacob led worldwide business development and strategy at Square Enix Holdings, reporting to the CEO. He also built their cloud gaming division, Shinra Technologies, where he met many of his Genvid colleagues.

Matthew Ball
EpyllionCo, Managing Partner

Matthew Ball is the Managing Partner of EpyllionCo, which operates an early-stage venture fund, as well as a corporate and venture advisory arm. In addition, Matthew is a Venture Partner at Makers Fund, and a co-founder of the index behind the Roundhill Ball Metaverse ETF, which can be found on the New York Stock Exchange (Ticker: $META). Matthew is also an “Occasional Contributor” to The Economist.

From 2016-2018, Matthew served as the Global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group's Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin, and an Executive at Accenture Strategy. Matthew holds bylines at New York Times, Bloomberg, and more.


Social media, creators, and cloud gaming have given birth to a new genre of games: audience-driven games. Genvid has powered titles like Pac-Man Community, where players can create their own mazes, creators can invite followers to play, or invite the audience to participate in the game in an interactive way. Genvid has also pioneered Massive Interactive Live Events (MILEs), such as Rival Peak, which are part-game, part-TV show. We’ll discuss the benefits and challenges of audience involvement in interactive experiences.