Diversity and its Role in Building Engaged Audiences


Thrive Gaming
Facebook Creator
Bre Eazyy
Facebook Gaming Creator

Bre Eazyy, aka Bre is a full time partnered streamer on Facebook Gaming. Bre turned to content creation during the pandemic and was partnered on the platform in 8 short months. While she mainly focuses on creating content she also carries a fierce competitive side, working her way to notoriety in the Warzone competitive scene this year. Her streams are filled with positive interactions and high chat engagement, creating a fun and welcoming environment for all.

Luis Olivalves
Facebook, Director of Global Gaming Creator Partnerships

Luis is responsible for helping Gaming Creators find their audience and build their businesses across all Facebook platforms. Luis was previously responsible for Facebook’s Entertainment Media Partnerships taking care of Public Figures, Creators, Broadcasters, Networks and Digital Publishers in North America. Luis previously built the Facebook Latin America Media Partnerships team, from News and Sports to Entertainment Partners, supporting all Portuguese and Spanish speaking partnerships across the region. With more than 24 years of experience in the technology, telecom and media industries, prior to Facebook Luis Olivalves was the Digital Media and Business Development Director for ESPN Brasil and had leadership positions at Grupo Bandeirantes de Comunicacao, Starmedia Mobile and Motorola.

User-generated content has fascinated game makers for decades and the ever-growing creator economy has become a unique way to bridge game play to reach, and engagement, at scale. Join us in a discussion with Facebook Gaming creators as they share their unique journeys to becoming professional game creators.