The Facebook Gaming Perspective


Rick Kelley
Meta, Vice President, Global Gaming

Rick Kelley is the Vice President of Global Gaming, overseeing Meta’s Global Ad Sales & Operations for the Gaming industry. Rick has been at Facebook for over 12 years, helping open the FB Dublin office and holding the position of Director of EMEA Sales. In 2014, he shifted his focus over to Global Gaming, the fifth “region” of the Facebook ad sales team. The Gaming business, vital for Meta’s revenue and growth, includes Mobile and Cross Platform Developers, Console Publishers, and Real Money Gaming and includes teams in North America, LATAM, EMEA, & APAC.

Dean Takahashi
GamesBeat, Lead Writer

Gaming has been a part of Facebook’s history since its early years, and now over 900 million people play, watch and connect with games on the platform. Get a first hand look at not yet released proprietary data on global gaming trends, and what’s changed since last year. We’ll also discuss expected changes to the advertising space and ways gaming companies can prepare now.