The Annual Convention 2022
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TICKETS HAVE ALREADY BEEN BOUGHT AND GONE OUT. THIS IS A REMINDER. YOU HAD TO PRE-REGISTER FOR THIS OPTIONAL OUTING If you do not choose an option, you will receive the cauliflower steak option If you do not choose an option, you will receive the cauliflower steak option If you do not choose an option, you will receive the cauliflower steak option Please ONLY choose this option if you have a dietary restriction THIS IS A REMINDER. YOU HAD TO PRE-REGISTER FOR THIS OPTIONAL OUTING THIS IS A REMINDER. YOU HAD TO PRE-REGISTER FOR THIS OPTIONAL OUTING Wine & Cheese pairing with live music. Come grab a little welcome gift that will help facilitate your learning and check in with our corporate team before the fun begins Welcome everyone to The Annual Deka Lash Convention! This is our official kick-off to a fun-filled & information convention where we will celebrate our big wins, talk about why we are all here together, and share what's in store! It's time to get excited Deka Lash Team! This short but enthralling and jam-packed keynote will help revitalize your hiring expectations. Laura will dive deep into generational differences, how to use those to your advantage, and will help lay out a road map to building a happy, thriving, and productive team. Do not miss a discussion with some of our top-performing network leaders as they share how the right leadership, teamwork, and goals all work in tandem to create a healthy and productive work environment. Vendor 33 specializes in brand promotion & messages with the overall intent to find, hire, and retain the right employees. Hire through retire. They use their insight-driven design to create employee experiences that make an impact, drive engagement, innovation, and growth. They will explore employee journey mapping, purpose, values, manager programs, and share insight based on their research of Deka Lash. Welcome Alexandria Professional! With Sugaring launching to all of our studios, we wanted to bring the creators of this revolutionary service in to speak about the product itself, the benefits, and how this new service is going to boost your overall studio revenue! Join us in our demo room to experience our NEW SUGARING service for yourself! Throughout the day we will be hosting live demonstrations, where you are our models, for our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Sugaring will benefit your studio's bottom line, please head to the Expo Room. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Wait, MORE NEW PRODUCTS? Yes! You read that right. Come join us for a special training on our new brow product line and what it means for your studio and clients. Psst! We may teach brow shaping in this session as well! In this three-part session, we will discuss the pre-employee journey from attracting new employees, onboarding them, to finally maintaining a hiring bench that is built on respect and opportunity. Come take the first step in creating a winning team. Join us in our demo room to experience our NEW STRIP SUGARING service for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Strip Sugaring will benefit your studio, please head to the Expo Room. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Sound like you? "I didn't start my business to buy myself a job, but now I'm in the daily operations..." Join Laura during this workshop to see how she can help you create and successfully manage a highly productive, inspired team that runs the business, and dominates customer service in your market. The most important relationship that a Franchisee has is the one with their Studio Manager. In this workshop, you will leave with an idea of a healthy Franchisee/Manager relationship, the difference between each role, and the importance of effective communication between the two. Do you have a monthly staff meeting? If no, why not? If you do, what does your staff get out of it? Do you, the owner, run it? Do you empower your manager to run it? Do you have a have an agenda for it? Do you hold it in your studio or outside of your studio? These are some questions you should know when it comes to your monthly staff meeting. We will cover the importance of monthly staff meetings, go over best practices, and help you create an action plan to hold your own. Join us in our demo room to experience our NEW SUGARING service for yourself! Throughout the day we will be hosting live demonstrations, where you are our models, for our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Sugaring will benefit your studio's bottom line, please head to the Expo Room. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: In the beauty industry, employee retention directly relates to customer experience/retention and revenue. Customer experience is the key to attracting and retaining customers. Having the right people on your team to provide that positive experience is essential. This is an interactive session where you will have the opportunity to hear from each other, but also from Lash Artists on some key aspects of retaining top talent. Join us in our demo room to experience our NEW SUGARING service for yourself! Throughout the day we will be hosting live demonstrations, where you are our models, for our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Sugaring will benefit your studio's bottom line, please head to the Expo Room. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Who doesn't love some friendly competition! Come join us to see who will be crowned our Hire to Retire champion During this round table activity, we will discuss all stages of the employee journey, testing your creativity to uncover hiring & retention best practices. Join us in our demo room to experience our NEW SUGARING service for yourself! Throughout the day we will be hosting live demonstrations, where you are our models, for our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Sugaring will benefit your studio's bottom line, please head to the Expo Room. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Sponsored by RPM & Wadsworth: Whether you are getting ready to open your very first studio or are looking to open your 2nd, 3rd, or 4th studio, join our COO, Wadsworth, & RPM for tips & tricks on how to get your studio open quickly and efficiently. Also, how to deal with certain unavoidable set backs. TrueX is a quick & convenient service for our customers. Love that for them. However, for LA's it can feel repetitive, uncreative, and robotic. Well not anymore. Join the training team for tips & tricks on how to add a spark back into your TrueX services! Please see the list of Corporate Favorite Places for inspiration on where to go for a great bite to eat! Reservations are recommended. Corporate will inform you who is in your group in Sept. The service, the myth, the legend, Hydrafacial is here!!! Everyone is invited to hear Hydrafacial speak about the service, the benefits, and how it can boost the lifetime value of your clients. Once your skin is feeling rejuvenated, you want to ensure your results last as long as possible. Enter, Hydropeptide. This revolutionary skin treatment is the perfect compliment to Hydrafacial. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Join us in our demo room to experience our NEW HYDRAFACIAL & HYDROPEPTIDE services for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Hydrafacial & Hydropeptide will benefit your studio, please head to the Expo Room. *PLEASE NOTE: All 30 min Hydrafacials demo's are by appointment only. If you were unable to book an appointment or just want a quick demo, you can do that in the Expo Room (Sternwheeler). You are able to watch demos as they happen. Sound like you? "I didn't start my business to buy myself a job, but now I'm in the daily operations..." Join Laura during this workshop to see how she can help you create and successfully manage a highly productive, inspired team that runs the business, and dominates customer service in your market. What targets should I aim for to build 259 members in 18 months? Join us in our demo room to experience our NEW HYDRAFACIAL & HYDROPEPTIDE services for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Hydrafacial & Hydropeptide will benefit your studio, please head to the Expo Room. *PLEASE NOTE: All 30 min Hydrafacials demo's are by appointment only. If you were unable to book an appointment or just want a quick demo, you can do that in the Expo Room (Sternwheeler). You are able to watch demos as they happen. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: How to give your client more value from their memberships while enhancing their experience What targets should I aim for to build 259 members in 18 months? Join us in our demo room to experience our NEW HYDRAFACIAL & HYDROPEPTIDE services for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Hydrafacial & Hydropeptide will benefit your studio, please head to the Expo Room. *PLEASE NOTE: All 30 min Hydrafacials demo's are by appointment only. If you were unable to book an appointment or just want a quick demo, you can do that in the Expo Room (Sternwheeler). You are able to watch demos as they happen. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Stop slashing prices all the time! You’re lessening your brand value, lowering trust in the first appointment, attracting the wrong client, and looking like you need the business (versus wanting the business). But, there are still ways to give deals by adding more value into each service… without affecting your bottom line Join us in our demo room to experience our NEW HYDRAFACIAL & HYDROPEPTIDE serviceS for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Hydrafacial & Hydropeptide will benefit your studio, please head to the Expo Room. *PLEASE NOTE: All 30 min Hydrafacials demo's are by appointment only. If you were unable to book an appointment or just want a quick demo, you can do that in the Expo Room (Sternwheeler). You are able to watch demos as they happen. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: The most important relationship that a Franchisee has is the one with the Studio Manager. In this workshop, you will leave with an idea of a healthy Franchisee/Manager relationship, the difference between each role, and the importance of effective communication between the two. Join us in our demo room to experience our NEW HYDRAFACIAL & HYDROPEPTIDE services for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Hydrafacial & Hydropeptide will benefit your studio, please head to the Expo Room. *PLEASE NOTE: All 30 min Hydrafacials demo's are by appointment only. If you were unable to book an appointment or just want a quick demo, you can do that in the Expo Room (Sternwheeler). You are able to watch demos as they happen. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Has the thought of operating multiple studios crossed your mind? Join our seasoned Franchisee teams and discuss the benefits, challenges and opportunities of being a Multi-unit operator. Discuss best practice and challenges you maybe currently facing. The firsts part of this session will be focused on how digital fits in to our studios overall marketing plan including the marketing funnel, touch points, assessing performance, and setting expectations. The second part of this session will focus on Deka Digital campaign types, corporate assistance, and up coming services. Join us in our demo room to experience our NEW HYDRAFACIAL & HYDROPEPTIDE services for yourself! Throughout the day we will be hosting live demonstrations of our new service! In this room, you will hear about the product itself, see how it's done, and hear from the experts themselves. If you are interested in learning about how Hydrafacial & Hydropeptide will benefit your studio, please head to the Expo Room. *PLEASE NOTE: All 30 min Hydrafacials demo's are by appointment only. If you were unable to book an appointment or just want a quick demo, you can do that in the Expo Room (Sternwheeler). You are able to watch demos as they happen. Come talk shop with our preferred vendors! Come explore how their services can positively impact your revenue and studio operations. You will also be able to receive mini demos of our upcoming services and understand how they will benefit your bottom line. Expo attendees: Join us for an evening of celebration and drinks as we recognize our beautiful owners! Dazzle us in your best black and gold attire and don't forget your splash of fuchsia! Reminder to bring your dancing shoes! Schedule
Wednesday, September 28, 2022
Pirates Game vs Cincinnati Reds
(Awards Dinner, Choose 1) Juniper-sugar brined airline chicken | gournay cheese | toasted couscous pilaf | citrus verjus |charred haricot vert (GF)
(Awards Dinner, Choose 1) Sumac roasted salmon | toasted tri-color quinoa | root vegetable succotash | sweet chili glaze (GF)
Mesquite marinated NY strip steak | 5-way grains “risotto” | charred pole beans | salty bacon-cabbage relish | smoked chili oil
Vegetarian option: Roasted cauliflower steak | braised fennel | carrot purée | Spanish olive relish | sumac oil (VN/GF)
Thursday, September 29, 2022
Golf Simulator
Winery Tour
Friday, September 30, 2022
Check-in
Hello Beautiful!
Hire & Thrive Keynote with Laura Workman
Panel of Pros
Meet Vendor 33
NEW Sugaring Service with Alexandria Professionals
Demo- Sugaring
Expo Time
NEW Brow Products & Shaping Training
Your Pre-Employee Journey: Recruitment, Onboarding & Building Your Bench
Demo- Sugaring
Expo Time
Hire & Thrive Workshop with Laura Workman
The Studio Manager & Owner Relationship
Crushing your Monthly Staff Meetings
Demo- Sugaring
Expo Time
Why Don't Ya Stick Around: Employee Retention
Demo- Sugaring
Expo Time
You're up!: Hire to Retire Round Table Discussion
Demo- Sugaring
Expo Time
Opening Your Next Studio
TRUEX Refresh: True Love For TrueXpress
Date Night (a night out with your colleagues)
Saturday, October 1, 2022
NEW Hydrafacial Service Presentation
NEW Hydropeptide Skincare Presentation
Expo Time
Demo- Hydrafacial & Hydropeptide (To receive service, use link book an appointment)
Hire & Thrive Workshop with Laura Workman
Membership Growth Targets
Demo- Hydrafacial & Hydropeptide (To receive service, use link book an appointment)
Expo Time
Let Me Upgrade Ya!: Service Upgrades (Colored lashes/Brows/Memberships)
Membership Growth Targets Cont. & MyTime Reporting
Demo- Hydrafacial & Hydropeptide (To receive service, use link book an appointment)
Expo Time
Add Value, Not Discounts
Demo- Hydrafacial & Hydropeptide (To receive service, use link book an appointment)
Expo Time
Studio Manager and Owner Relationship (REPEAT)
Demo- Hydrafacial & Hydropeptide (To receive service, use link book an appointment)
Expo Time
Multi-Unit Owner Roundtable Discussion
Reimagining Digital Advertising at Deka Lash
Demo- Hydrafacial & Hydropeptide (To receive service, use link book an appointment)
Expo Time
Awards Dinner
Gold
Silver
Bronze
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