Blockchain: Rethinking Business Relationships with a Design Approach
Stacy Benjamin is an expert in combining design thinking methodology with business strategy to drive innovation. She has more than 20 years of experience leading projects and innovation workshops across a broad range of industries including medical equipment and healthcare, business and finance, technology, industrial equipment, energy, resources, and consumer products. Sample clients include Abbott Labs, Northwestern Medicine, Fidelity Investments, Zurich Insurance Group, Teradyne, Navistar, Edison International, Exelon, BHP, Anglo American, SC Johnson, and Kraft.
Stacy is one of the founders of the Global Blockchain Creative, focused on helping organizations to apply blockchain for improved efficiency, security, and transparency within their business, and their ecosystem.
Stacy is also the Director of the Segal Design Certificate program at Northwestern University, where students apply design thinking in team-based interdisciplinary setting while identifying and solving real-world problems for actual clients.