Wednesday, October 13, 2021

- PDT
“From Data to Knowledge”. How the Organization of Data Using LC/NC Can Drastically Reduce the Technical Complexity of Deriving Knowledge From Data.
Join Stream
Ameen Kazerouni
Ameen Kazerouni
Chief Data & Analytics Officer, Orangetheory Fitness
Wendy Schuchart
Wendy Schuchart
Managing Editor, VentureBeat

Imagine a room full of every book ever written stacked in a disorganized pile. Now imagine a library with every book ever written, well organized and maintained. Next, a bookshelf of fantasy novels is sorted by author. Now, a table with the three Lord of the Rings books is laid out. Finally, a book report with all salient details from the series. Your mission is to answer a simple question, “Who is Frodo Baggins?”. Each layer of organization exponentially reduces the complexity and time it takes one individual to answer the exact same question. In this talk, the Chief Data and Analytics Officer of Orangetheory Fitness will walk you through the tools leveraged to create an environment for easy access to information and knowledge from large volumes of unstructured data. Each layer of organization provides low to no tech access to authoritative datasets that drive both governances and creates communities for the creation and sharing of institutional knowledge. He will share insights into how Orangetheory went about designing and building their LC/NC tools, some lessons learned, best practices established and some challenges overcome along the way.

- PDT
How Zapier Uses Airtable to Transform Product Development & Deliver Great Customer Experiences.
Join Stream
Andrew Ofstad
Andrew Ofstad
Co-Founder, Airtable
Chris Geoghegan
Chris Geoghegan
Director of Product Management, Zapier
Wendy Schuchart
Wendy Schuchart
Managing Editor, VentureBeat

Zapier, the popular automation tool that allows teams to connect their apps and automate workflows, is obsessed with streamlining complex workflows and disparate tools that comprise the contemporary IT stack. When it comes to customer-facing programs, either capturing feedback for products, conducting customer interviews, or helping to build a customer success dashboard, the Zapier team uses Airtable to gather and organize all the information they need to get a comprehensive view of their projects and customers. By using Airtable in conjunction with their own tool, the Zapier team is able to automate repetitive tasks and focus on what really matters: developing a great product and helping their customers have amazing experiences.

Zapier product manager Chris Geoghegan will share how he uses Airtable to streamline the process of conducting customer interviews to help guide feature development and how Airtable has become one source of truth for everything the Zapier team needs to keep track of without having to duplicate in multiple places. Airtable co-founder Andrew Ofstad will discuss how using Airtable and Zapier together unleashes the promise of low code for creators and how low code platforms enable anyone to build the tools they need to customize workflows, build collaborative apps, and achieve ambitious outcomes.