Vanessa Villaverde is an award-winning innovator, activist, mother, and strategic advisor for startup organizations. Known throughout healthcare policy circles, she leveraged her expertise outside of government to structure private public partnerships that created better access, more affordable, and more informed healthcare solutions for vulnerable populations. She is now cofounder of Menther alongside her longtime healthtech colleague Lesli Ott. Together they are leveraging tech to disrupt how mentorship is done and ensuring opportunities across every zip code.
Tuesday, September 21, 2021
How to Scale Tech Marketing with Purpose: Elevating Minority Founders' Platforms, and Reaching Underserved Communities through Thoughtful Communications
Many startups lack access to the brand, marketing and communications skills that help ensure their product reaches the right people who need them. This is especially true for founders of underserved communities. The Hotwire Ignite Possibility Program (HIPP), launched in 2020, has committed to providing $1M in pro bono brand, marketing, and public relations services to qualifying tech and tech-enabled organizations that are minority-led or providing a product or service benefitting minority communities. In this panel you’ll hear from some of the founders in the first cohort of HIPP on how they are tackling their business challenges and meeting their goals through brand, marketing and public relations in order to bring technology innovation at scale and succeed in today’s competitive tech sector.