Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Building & Scaling Your Community

- CDT
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Jenna Pederson
AWS, Senior Developer Advocate

Jenna Pederson is a software engineer turned Developer Advocate for Amazon Web Services.  She works to empower developers with the knowledge, skills, and confidence to bring their idea to life through technology. Jenna is a community builder at heart and is passionate about making space for more underrepresented folks in tech and entrepreneurship to come as their full selves. She is a proud Co-founder Emeritus of Hack the Gap and serves on the Minnestar Board of Directors.

Follow Jenna on Twitter or LinkedIn!

Mark Birch
AWS, Principal Startup Advocate

Mark is a community builder, software entrepreneur, and startup advisor. He currently works at AWS as a Principal Startup Advocate helping founders build, grow & scale on AWS. As a community builder, Mark wrote Community-in-a-Box to share lessons learned from his time at Stack Overflow and his own community efforts founding DEVBIZOPS and the Enterprise Sales Forum, a global community of 25,000 B2B sales professionals.

Follow him on LinkedIn or Twitter!


From the early days of the Web, Bulletin Board Systems (BBSs) to social networks, meetups, and open source software, community is a way to build an authentic connection with your customers, provide support, gather product feedback, and scale. Join us for an AMA-style session to learn more about what it takes to build a community around your product, why you should be thinking strategically about one, and how to get started.