Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Crowdfunding: What You Should Know Before You Start


Connie Rutledge
FINNOVATION Lab, CEO

With over 20 years of experience in entrepreneurship and business management, Connie's expertise ranges from concept design, market analysis, and fundraising to product development, operations, and strategic partnerships. Her passion is supporting innovators with practical advice and strategic analysis so they can recognize their vision in a socially and financially sustainable way.

Jeremy Kalin
Avisen Legal, Imapct Counsel, Attorney
Matthew Messerli
University of Minnesota Law School, JD Candidate, 2022

I am a third-year student at the University of Minnesota Law School focusing on business law, data privacy law, as well as law & economics. I am currently pursuing a career in corporate law, and hope to help businesses develop sustainable solutions for the questions and challenges of tomorrow.


Crowdfunding may seem simple, but a successful campaign requires building a crowd, and a smart funding strategy: which platform is right for you, what you’re giving in exchange for money, and how these choices can help you identify your strongest target audiences. Whether you are a social impact company looking to mobilize your community, or an innovative start-up willing to experiment with equity crowdfunding, we've got you covered. We will share the legal basics and business best practices for improving your chances to successfully crowdfund your company.

A collaborative project from FINNOVATION Lab, Avisen Legal and the University of Minnesota Law School.

Hopin Link: https://app.hopin.com/events/twin-cities-startup-week-2021/sessions/17f3db61-2563-4a9b-898b-f7161790d168