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Demystifying Market Research

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La Juana Whitmore
La Juana Whitmore Consulting, Owner

Business Strategist & Accredited Small Business Consultant helping service-based entrepreneurs create efficient and profitable companies.

Everybody knows you have to do market research, but has anyone ever shared the secrets on how to effectively learn the nuances of your market? Join La Juana Whitmore, business strategist and small business consultant (not to mention curriculum lead at FINNOVATION Lab), to learn more about tips on finding publicly available information, techniques for digging deeper to understand more about your customers, and strategies for sizing your market.