Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Doing good while doing well: How being mission and values driven can change lives and drive returns while rapidly scaling


Amanda Wellner
OurFamilyWizard, Product Designer

Amanda's driven to empower people through better technology. A fine artist turned product designer—she brings curiosity, empathy, and advocacy to her design craft at OurFamilyWizard.

Outside of work, you can find her foraging for wild herbs, reading in her garden, on a walk with her Corgi, or enjoying a refreshing, hoppy beverage at one of NE's many breweries.

Paul Ali
Our Family Wizard, Oracle Database Administrator

Paul is the Oracle Database administrator at OFW and  has been there for over 2 years. He has been a database Administrator for over 11 years and his very passionate about his work. Paul holds Oracle Certified professional certification and loves to mentor up and coming DBA's
In his free time he enjoy fishing, playing sports, working out and spending time with his family.

Nick VanWagner
OurFamilyWizard, CEO

Nick is the CEO of OurFamilyWizard. Having previously helped When I Work and LinkedIn scale mission-driven businesses, he is fortunate to be surrounded by caring, passionate, and driven teammates focused on helping families living separately thrive. He cares deeply about the positive impact technology can have for consumers and believes that the most critical thing to scaling a mission and values driven business is the talent we surround ourselves with. Through having a shared purpose we all can achieve great things together.

When he's not at work (or sitting in his remote "office" in his kid's play space), you can find him hanging with his family, running and biking along Minnehaha creek, or dreaming of when we can travel more regularly again!


Are you building a mission-driven business? Do you believe that defining core values is a critical piece to achieving your mission? Learn from OurFamilyWizard and Upsie about how a deliberate and inclusive approach to defining mission, vision, and values can pull out the true ethos of a culture, lead to stronger strategy, better and faster decisions, and more empowered execution across the organization. Having both recently received major funding from world class investors, building mission, vision, and values into the foundation of the organization has been key for an accelerated phase of growth.

With a mission to help families living separately thrive, every decision at OurFamilyWizard starts by thinking through the implications on co-parents, their children, and their support system as they grow their market leading co-parenting application.

With a mission to reinvent extended warranties with superior, selfless coverage and service, Upsie is taking the warranty industry by storm in a more affordable, transparent, and customer-centric way.

This session will be both aspirational and practical with advice on how to build a mission and culture that scales while a business faces rapid growth, investor pressures, and changing market dynamics. Learn how to stay true, stay strong, and remain authentic to why your business exists to help the world.