Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
Register to build your agenda.

Go from Start-Up to Smooth Scaling with Structured Operations


Kelly Schaefbauer
Aligned Operations, Founder & CEO

“The most far reaching, dramatic and rapid changes in the behavior of individuals in an organization can be achieved by changes in the organization itself – both in structure and in managerial leadership practices.”

"This passage from the book Requisite Organization, by Elliott Jaques," Kelly says, "which I read during my 13th year of a 17-year IT business ownership." At that time, Kelly realized that his company’s success was limited, but he really didn’t understand why. This passage profoundly changed the way he thought about running a business and was the beginning of my interest and passion for what he  now calls Structured Operations at Aligned Operations. He realized that his company's limited success was due to his lack of ability to develop a trusted management team.

Kelly's passion quickly turned from technology to operations. Kelly read all of the popular business and operations books like e-Myth, Traction, Good to Great and several others. He says the most impactful resource was Tom Foster's Management Blog. The concepts of the Requisite Organization presented by Tom provided him with a logical approach to operations and management without needing an MBA. From this understanding, he and his team eventually Identified the 6 practices of Structured Operations that are at the foundation of their solutions.


Go from Start-Up to Smooth Scaling with Structured Operations        A developing organization will pass through three distinct phases as it evolves: Proof-Of-Concept, Building the Organization, and Smooth Scaling 

Building the Organization requires a change in mindset from the typical bootstrap (or cost) mentality to an investment mentality. 

Building the Organization allows you to systematically align responsibilities toward the following results: 1. Trust in the people in the organization to deliver on your promise. 2. Once you have trust in the people in your organization you can focus on your strengths. 3. Evolve & Grow – Organizations need to evolve and grow to be successful. Building the organization starts at the top. It needs time and energy from leadership. 

Once you have built your organization and developed your leadership team, it’s time for Smooth Scaling. With Smooth Scaling, you can decide on the scale and scope of your organization.

*Wellworth is located at The 428 building on the corner of Minnesota St. and 7th Place.  The entrance to the building is on 7th Place.  There will be signage just outside the building entrance.  There are several ramps within 1 block of Wellworth as well as street parking all around.  Once you arrive, the session will be taking place on the 1st floor.  You are welcome to stay and work at Wellworth before or after the session.  Wellworth is up on the 5th floor.