Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Growing Your Business: Do I Raise Money to Fund my Startup? - A Lunch Discussion Presented by Traction Capital

Shane Erickson
Traction Capital, Managing Partner

Shane Erickson is the Managing Partner of Traction Capital, a hybrid venture capital and private equity firm dedicated to helping businesses achieve their full potential. His singular mission is to provide companies with the intellectual, human and financial capital required for successful growth through sale/exit in today’s increasingly complex and competitive marketplace.

Barb Stinnett
Timmaron Group, CEO

Barb has an extensive background including acting as managing partner of multiple funds servicing early stage firms, P&L experience running multi-billion dollar worldwide businesses, and leading operationally in the C Suite at Hewlett Packard, Sybase/SAP, Oracle, & Cisco. She is currently the Founder and CEO of Timmaron Group, Managing Partner of Sofia Fund, and a member of several prominent boards (including Traction Capital Advisory Committee).

Matt Meents
Yardstik, CEO and Founder

Matt Meents is CEO of Yardstik (, a SaaS background screening, verifications, and training platform company that was funded and launched in 2020. No stranger to startup and high-growth ventures, Meents entered his career as an entrepreneur, founding Magnet360 in 2001, a technology services company that grew to become a global partner with more than $55M in annual revenue, and over 550 consultants.  

During his 18+ years at the helm of Magnet360, the company was a multi-year recipient of the “Best Places to Work” award, built a thriving roster of Fortune 2000 clients, and was twice funded by Salesforce Ventures. In 2016, Magnet360 was acquired by Mindtree, a transaction and subsequent integration led by Meents until his departure in 2019. Meents is a passionate visionary, innovator, leader, and builder, known by his personal mantra of “Rockin” – which he defines as the energy and harmony created at the intersection of clients, culture, and community

Tyler Olson is an award-winning serial entrepreneur in several technology fields. After selling his IT business at 23 years old, he started and managed a social media marketing company for nearly 10 years, and then started a cybersecurity e-learning venture called SHYLD (pronounced SHIELD), two years ago. Tyler has experience raising capital and extensive experience working with Entrepreneurs.

 Tuning in virtually? Watch live on Hopin on the Stage here. 

Are you considering whether or not to raise funding to grow your business? If so, you won’t want to miss this lunch discussion featuring four accomplished Minnesota investors and entrepreneurs: Andrew Duneman, Barb Stinnett, Matt Meents, and Shane Erickson. This panel of Traction Capital investors possess the knowledge and experience needed to navigate the often-tricky process of raising capital to grow your business (and whether you should). Mark your calendars for this insightful lunchtime conversation!

Attend this event in person or participate from the comfort of your home or office through Hopin.


  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.