Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Happy Hour Discussion: Privacy & Marketing - Why privacy changes everything and how you can adapt

Nicolas Wegener
SendSquared, CEO

A lifelong entrepreneur and engineer with two decades of experience in the tech industry previously focused on tools for the Society of Industrial-Organizational Psychology (SIOP). Nicolas has engineered, designed and built International, multi-lingual Psychometric software, CRM and ERP solutions for Fortune companies such as Korn/Ferry Intl (KFY), Westport based Bridgewater, CHS (CHSCP), Disney (DIS), Hanes (HBI), China International Intellectech Corporation (中智上海概要 a/k/a CIIC) and most recently LeMond.

Join us for a relaxed, happy hour discussion about a serious topic, privacy. It may not be flashy, but it's critical to your business and the success of your marketing plans. 

April 2021, Apple introduced App Tracking Transparency, upending modern digital marketing and forcing marketers to adapt. ATT wasn't the first significant change to privacy in recent years (👋 GDPR), and it won't be the last. 

This fall, with the release of iOS 15, Apple will release Mail Privacy Protection which will dramatically impact how you measure the success of your email marketing campaigns. Open rates for email will essentially become a meaningless and unreliable measurement. 

Government regulations, device maker policies, and consumer awareness about privacy are changing rapidly, and the impact is not limited to just tech companies. For example, if you're a coffee shop with an Instagram and an email list, you need to consider consumer privacy as part of your overall marketing strategy. 

In this session, we'll discuss the current state of privacy, what has changed in recent years, and how you can adapt to the changing world and ensure your marketing dollars are still generating a return.