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How To Design & Deliver an Elevator Speech

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Bryan Sykora
Minneapolis Business Mentors, Mentor and Trainer

Recently retired, Bryan's career spanned almost 40 years gaining experience in sales and sales management in a number of diverse distribution channels. Bryan’s broad background of experience included grocery wholesaling and retail, magazine publishing and advertising, consumer products and the park and recreation industry.

An elevator speech is a short statement designed to get the attention and interest of investors, potential customers, and other people important to your business. It explains in simple terms what you do, why you do it, how you’re unique, and why it’s important to the listener. this short speech should do all of that in 30 seconds or less!

For entrepreneurs, the speech should present your business in a way that gets attention and makes a listener interested enough to say, “Tell me more.”