Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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How to Find and Interview Your Ideal Customer


Walter Pape
Go To Market Podcast, Enthusiasts

Walter is an enthusiast of the Minnesota StartUp scene through his involvement in Beta as an Advisor, advising individual companies on Go To Market, heading up a local chapter of Pavilion to help build a community for operators, and producing shows for Go To Market Podcast. Outside of the Twin Cities involvement Walter works at Zoom for the past 5 years in a variety of roles from sales, operations, and marketing.


You have an idea/product. How do you validate the idea, know how to sell it, and start your business? In this presentation we will go over on how to define your ideal customer, find them, and conduct customer interviews.