Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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If You Build It Will They Come? How To Hire and Retain Your First Employees

Matt Meents
Yardstik, CEO and Founder

Matt Meents is CEO of Yardstik (, a SaaS background screening, verifications, and training platform company that was funded and launched in 2020. No stranger to startup and high-growth ventures, Meents entered his career as an entrepreneur, founding Magnet360 in 2001, a technology services company that grew to become a global partner with more than $55M in annual revenue, and over 550 consultants.  

During his 18+ years at the helm of Magnet360, the company was a multi-year recipient of the “Best Places to Work” award, built a thriving roster of Fortune 2000 clients, and was twice funded by Salesforce Ventures. In 2016, Magnet360 was acquired by Mindtree, a transaction and subsequent integration led by Meents until his departure in 2019. Meents is a passionate visionary, innovator, leader, and builder, known by his personal mantra of “Rockin” – which he defines as the energy and harmony created at the intersection of clients, culture, and community

Courtney Howard, CBPA
Insperity, Certified Business Performance Advisor

Courtney Howard is a human capital advisor for start-up and emerging growth companies.  She helps companies minimize their employer related risks while maximizing strategies for attracting and retaining top talent.

Tuning in virtually? Watch live on Hopin on the Stage here.

Building a successful business requires bravery, tenacity, and a commitment to crafting a top-flight workplace that doesn’t let your imagination get stifled. It also hinges on getting the foundational stuff right – things like payroll, policies and procedures, employee benefits and employer-related compliance.  The best way to attract investors to your startup is to demonstrate operational credibility to prove that your company is ready to maximize their investment dollars. 

Start-up superstar Matt Meents joins Human Capital advisor Courtney Howard for a fireside chat to discuss the 10 foundational principles of building a well-established HR infrastructure to make sure you hire the right talent in the right way.


  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.