Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Marketing Basics….for the Non-Marketer

- CDT
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Ben Marcovitch
Minneapolis Business Mentors, Coach & Mentor - Volunteer

During Ben’s 35 year career at 3M Company, Ben led global and domestic strategic planning, business plan development and key account sales and marketing teams in the Consumer Markets businesses at 3M.  He has called on key retailers including Walmart, Target, Costco, Walgreens, and CVS to develop winning strategies to build brand leadership and drive sales growth.   

Ben earned his Bachelor’s degree in Finance and completed his Masters of Business Administration at California State University, Fullerton.

As a Managing Member of "Marcovitch Consulting LLC", Ben is happy to be a volunteer resource for general business, marketing and sales coaching at Minneapolis Business Mentors.


Every small business needs a solid foundation. This event is valuable to new and existing businesses that have not established “core” marketing competencies that are necessary to be successful. The 4Ps (Price, Product, Promotion, Place) and Brand Positioning will be reviewed. Real life examples will be used to communicate the thought process, and templates will be included to facilitate engagement during and after the event.

Minneapolis Business Mentors is a premier source of small business advice for entrepreneurs and established businesses. We were founded and are staffed by experienced executives and business owners. We are a volunteer, nonprofit organization whose mission is to promote the success of entrepreneurs and small businesses in Minnesota and the upper Midwest.