Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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PLAY Your Way to a Profitable Holiday Pre-Sale Campaign

- CDT
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Bob Sparkins
Leadpages, Sales Marketing Manager

I like to help you keep it SIMPLE - Start Impacting More People with Less Effort. For Leadpages, I teach our current and future customers how to turn clicks into clients using high-converting landing pages, websites, and effective digital marketing strategies. Otherwise, I'm enjoying time with my wife and 2 amusing kids in Bloomington, MN. Author of Take Action Revise Later. Former high school history teacher. #trivianerd #learnedleague

Jeanette Dorazio
Leadpages, CEO

I'm currently the CEO of Leadpages, a no-code website and landing page builder that enables entrepreneurs and small business owners to establish and grow their businesses online. 

Before stepping into the role of CEO, I've held various executive-level positions at global software and information technology organizations, including enterprise software and cloud technology company, Oracle; social-commerce startup, 8thBridge; global electronic payments solution leader, Verifone; and most recently, global data and software services company, Solera. 

As a female leader in tech, I am passionate about helping women grow and succeed in STEM fields. An active member of Team Women, Minnesota Technology Association Women Leading in Technology (WLiT), and the Forbes Technology Council, I believe mentorship and sponsorship is key to a female leaders’ success.

Madeline Blasberg
Leadpages, Director of Marketing

Madeline connects the digital dots – from content strategy and product-market fit to paid media and marketing automations. Equally at home discussing multi-channel customer attribution models or what wine to pair with homemade empanadas, Madeline is a bilingual Midwesterner with expat experiences in Paris and Argentina.


This session is for you if: you are considering a pivot in your current business, you're thinking about developing a software product or service offering, or you're driven to help people but don't know what to focus on first.

Here's the scoop.

Before you take the leap in creating your MVP (minimum viable product) in isolation, focus instead on developing your MVA (Minimum Viable Audience). Discover the specific steps you can take to validate your business idea by working with people willing to pay for your future product and provide their feedback.

Join Bob Sparkins (Sales Marketing Manager), along with Jeanette Dorazio (CEO) and Madeline Blasberg (Director of Marketing) for this presentation and workshop from Leadpages.