Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Sales & Marketing Track

Casey Shultz
BETA, Executive Director
Kelly Schultze
BETA, Managing Director

Kelly is a passionate community builder and relentless executor. As Managing Director of BETA, she works across the organization to create and execute the operational systems that drive the success of BETA programming - including startup cohorts, BETA events, and Twin Cities Startup Week. She has worked in people operations for Fortune 500s, nonprofits, and startups where she’s created and implemented systems that empower people to do their best work. Kelly is a graduate from the Carlson School of Management. 

Kelly grew up in MN and loves the snow, lakes, and people that make this place home. She lives in Shoreview with her husband, Peter.

Kelvin Johnson
Brevity, CEO

CEO & Co-founder of Brevity which is AI-powered pitch building and refinement platform. Kelvin has a versatile career experience as a CPA, consultant, and executive in a fast growth tech startup in Denver.

TCSW is proud to partner with Denamico and Lola Red to present the Twin Cities Startup Week Sales & Marketing Track. Hear from innovative entrepreneurs, dynamic business leaders, and game-changing experts as they share insights on how the future of Sales & Marketing is being shaped.

Attend this track in person or participate from the comfort of your home or office through Hopin.


9:00 AM - Opening Remarks 

9:15 AM - The Power of Community in Marketing

10:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Sales 

11:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Marketing

1:15 PM - The 2 Keys to Successfully Marketing your Business 

2:25 PM - Stop Guessing, Start Asking: Using Research to Drive Growth

3:40 PM - Pitching Yourself and Your Company For Success


The Machine Shop offers a beautiful mother's room for attendees. Please check in at the front desk when you arrive and we'll direct you to the room.


The best door to enter is the main set of double doors (the 2nd set from our small parking lot to the east of our building) off of 3rd street. 

The Machine Shop has limited parking in its parking lot, but is a very short walk from bus routes 6, 250, 261, 264, 270, 288. Best parking options:

Machine Shop Parking Map.pdf