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Science Behind Testimonial Marketing - Learnings from +2,500 Customer Cases

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Arttu Haho
Trustmary, CMO

Arttu is CMO and Co-Founder of Trustmary, rapidly growing testimonial marketing company helping businesses to generate more leads. He is dad to 3 boys, ages between 3 months and 8 years and husband to amazing mother of them. He found a perfect daily work routine (7-11.30 am work, 11.30 am - 1pm sport and lunch break, 1pm - 4.30pm work) which balances life great with all the important things in life (family, work, relationship, hobbies and social life). Arttu is experienced in following matters, open to talk about those and help others to learn from his experience: bootstrapping, entrepreneurship, testimonial marketing, opening new markets (from EU to USA), B2B SaaS, business srategy, strategic sourcing.

Everybody does testimonial marketing but nobody knows what kind of results they are getting.
Please join to find out answers at least for these questions and ask your own in the Q&A:
Are testimonials important?
What makes a testimonial good?
How to use received testimonials?
How to measure results?
What kind of results you can expect?
Arttu Haho, CMO and Co-Founder of Trustmary, answers these with exact numbers and shares insights from the field with some real business examples.