Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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Shop Local Market and Fashion Show


Will Preble
Aeterna, CEO

Will Preble is an entrepreneur and Minneapolis native who has established himself at the intersection of media, technology, and social impact. Currently he is the CEO of Aeterna Media, a socially conscious creative agency that leverages emerging media, technology, and cause marketing to help brands connect to diverse communities. He is also the co-founder of Smart North, a non-profit coalition of smart cities professionals leveraging smart technology and design to uplift underserved communities in MSP and Greater Minnesota.


Aeterna, in partnership with Coimatan and True North Collaborative, is excited to bring the first Local Vendor Market and Fashion Show to Twin Cities Startup Week 2021! During the opening weekend of TCSW, as part of the Arts and Culture Track, we will be hosting a pop up where local entrepreneurs can come and showcase their products and services.

Entertainment during the pop up will include a fashion show featuring local clothing brands and designers, as well as performances by local musicians. We will especially be focusing on highlighting Bipoc and Women owned businesses.