Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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The Power of Community in Marketing


Jess Von Bank
Leapgen, Head of Marketing

Jess Von Bank is an 18-year industry veteran and impassioned evangelist of the modern candidate and employee experience in the world of work. As both a former recruiting practitioner and an expert in bringing TA Tech and HCM vendor solutions to market, Jess looks to broaden executive mindset to better design and deliver a workforce experience that exceeds the expectations of talent and the needs of the business.

Jess offers specialized expertise in talent acquisition, recruitment marketing, employer branding, DEI&B, brand building, and storytelling.

Jess is the Head of Marketing for Leapgen, a digital transformation company shaping the Now of Work. She also runs the Now of Work, Leapgen’s global community for HR, Talent, and workforce experience professionals. 

Jess is an active speaker and community emcee, ambassador for women’s and girls’ organizations, and President of Diverse Daisies, a nonprofit for girls’ enrichment and empowerment. She lives in Minneapolis, where she races for free swag and raises her 3 daughters.


Tuning in virtually? Watch live on Hopin on the Stage here.

Jess Von Bank is the Head of Marketing for Leapgen and organizer of the Now of Work global community. The Now of Work community launched by Leapgen at the beginning of a global pandemic is a movement to better serve humanity by humanizing work. It represents the humanization and digital disruption of work during the most historic labor market and business cycles we’ve seen in modern times. In this opening keynote, Jess discusses community-centric marketing to build brand, grow loyalty, adapt and remain authentic in wildly changing times, and drive innovation.