Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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What Every Startup Needs to Know about Building/Deploying Custom Software


John Moore
Intelletive, Director of Business Development

John has been at the scary edge of emergent technology since engaging with his first business computer client in 1980. In the years that followed, John has worked consistently with the 'next new thing' which included the arrival of Macintosh, Windows, Laser Printers, LAN, WAN, Internet, Convergence, Cloud, and Kubernetes. At every phase, software was what joined a "Big Idea" and technology to create new business efficiencies and markets. In 2006, while working with a software start-up, John was the creative force behind a client's project that was showcased by Cisco at their World Wide Partner Summit. That success led to an executive role with Verizon Business as a Consulting Engineer in Convergence with the Fortune 100 companies. After 30 years in the industry, John left the technology track to explore other interests but has once again found himself working with a software & DevOps consulting company based in Burnsville, MN. The company is Intelletive and they are also the only Kubernetes Certified Service Provider in MN. (another emergent technology)


Who is this for? The focus of this presentation & material is aimed at non-technical founders but will be useful for technical founders as well. It assumes you are an entrepreneur with a technical feature or working in a tech startup. Most of the advice in this presentation leans towards software featured startups but will still be relevant for any startup because most will end up having business software living in the cloud.