Twin Cities Startup Week 2021 Twin Cities Startup Week 2021
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What’s Changed? Adjusting to Customer Needs in the New Normal

- CDT
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Jim Handy
Minneapolis Business Mentors, Mentor, trainer, peer roundtables

JIM HANDY Jim Handy is a former principle and president of the original and largest for-profit CEO roundtable organization. He successfully started and managed the growth of two other businesses and a business consulting practice for strategic planning, organizational alignment for growth and family business succession. Over his career, Jim has worked with hundreds of CEOs and managers across many industries and served on the board of directors of a variety business and non-profit enterprises. He served for 10 years as volunteer Business Mentor for SCORE where he also led workshops, held leadership roles and was named Volunteer of the year.

Jim’s current focus is on: • Business start-up and growth • Planning; strategic, operations, sales • Organizational design and alignment • Consulting practice • Membership business model


As we fully enter post COVID, will there be new normal changes in your customers’ buying expectations? Changes in what they buy, how they buy it, how they prepare to use it, use and finish using your product, how they feel about your product/brand?

Using the Lean Canvas Value Proposition model and reviewing emerging consumer trends, participants will examine their business Value Proposition (customer promise) to learn and address post COVID changes in customer solution needs. Which elements remain valuable, which should be adjust and which should be added to provide maximum customer satisfaction and a competitive edge?