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Your Marketing Should Pay for Itself: Optimizing for Conversion

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Jack Eckblad
HubSpot, HubSpot for Startups Head of Partnerships - Midwest

Jack is Head of Partnerships in the Midwest for the HubSpot for Startups program. As a President’s Club HubSpot Rep, Jack helped hundreds of companies scale their sales, marketing, and customer service efforts before he transitioned to the HubSpot for Startups team to pursue his passion for all things Startups. He graduated with a Bachelors in Political Science from Beloit College.

You already know that solid content is crucial for successful INBOUND marketing, so why isn't your content paying for itself? We'll review the most effective best practices for content marketing, and dive deeply into common mistakes even sophisticated marketers make at the most crucial moment: conversion. Your marketing should always pay for itself, let's workshop how.