Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Hybrid

Friday, September 17, 2021

Monday, September 20, 2021

- CDT
Digital Equity - The Next Great Equalizer
Gloria Jeff
Gloria Jeff
Minnesota Department of Transportation, Project Director of Rethinking I-94 Project
Andrea Wood
Andrea Wood
BestBuy, Vice President of Social Impact
PJ Hill
PJ Hill
Wells Fargo Advisors, Financial Advisor
Richard Graves
Richard Graves
University Of Minnesota, Director of the Center for Sustainable Building Research
Tyler Milligan
Tyler Milligan
Milligan Partners, Managing Partner
Will Preble
Will Preble
Aeterna, CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

What role is technology based innovation playing or can play to transform livability, sustainability, mobility, workability for all communities and people in our cities?

- CDT
Tackling the Affordable Housing Crisis Through a New Investment Strategy
Warren Hanson
Warren Hanson
Greater Minnesota Housing Fund and Minnesota Equity Fund, President and Chief Executive Officer
PJ Hill
PJ Hill
Wells Fargo Advisors, Financial Advisor
Tim Marx
Tim Marx
Catholic Charities, CEO
Sarah Harris
Sarah Harris
Aeon, Executive Vice President
Shannon O'Leary
Shannon O'Leary
St Paul & Minnesota Foundation, Chief Investment Officer

Tuning in virtually? Watch live on Hopin on the Stage here.

Join our panel of developers, investors, and housing experts as they discuss a new investment idea that is fast, cost-effective, sustainable/resilient while offering market returns for investors.

- CDT
Investing in Our Collective Futures!
Kristin White
Kristin White
Minnesota Department of Transportation, Executive Director
Mary MacCarthy
Mary MacCarthy
University Of Minnesota, Venture Center Senior Program Manager
Bernadine Joselyn
Bernadine Joselyn
Bladin Foundation, Director of Public Policy & Engagement
Lily Shaw
Lily Shaw
Startup Space, Vice President of Client Experience
Susan Hammel
Susan Hammel
Cogent Consulting PBC, CFA/ CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Marc Majors
Marc Majors
Minnesota Department of Employment and Economic Development, Director of Employment and Training Programs (ETP) Division
Mary Rick
Mary Rick
City of Saint Paul, Director of Business Development

Tuning in virtually? Watch live on Hopin on the Stage here.

Why the Entrepreneurial Ecosystem needs to invest in entrepreneurs and reimagining our cities and communities in a post pandemic and George Floyd world

- CDT
What's your Blueprint for becoming Future Ready?
John Paul Farmer
John Paul Farmer
City of New York, Chief Technology Officer
Steve Grove
Steve Grove
Minnesota Department of Employment and Economic Development
Sabina Saksena
Sabina Saksena
Founding Member of Smart North and CEO of Cytilife

Tuning in virtually? Watch live on Hopin on the Stage here.

Fireside chat with John Paul Farmer, CTO of NYC and Commissioner Steve Grove of DEED. What's their Blueprint for their city and state and becoming Future Ready?

- CDT
Interactive Gaming Night ( Football x Prize BONANZA )
Hunter Dansbury
Hunter Dansbury
ShotCaller, Founder & CEO

Join us in Dinkytown after the MN Cup Awards for an evening of networking & playShotCaller Night!     

Watch ‘Packers vs Lions’, Make Game Picks via our app, & WiN Prizes for playing! 

** $500 in Local Prizes (Free-to-Play) 

** TCSW Participants 21+ receive a drink ticket for a free Miller Lite Draft 

** Back section reserved for event participants 

*** Virtual participation is also HiGHLY encouraged (if unable to join in-person) 

Play Now & WiN Prizes > Play Now Link

More about ShotCaller: ShotCaller is a social gaming platform that lets fans make sports predictions without the complex betting jargon, & users win rewards from local partners for playing

Tuesday, September 21, 2021

- CDT
Sales & Marketing Track
Casey Shultz
Casey Shultz
BETA, Executive Director
Kelly Schultze
Kelly Schultze
BETA, Managing Director
Kelvin Johnson
Kelvin Johnson
Brevity, CEO

TCSW is proud to partner with Denamico and Lola Red to present the Twin Cities Startup Week Sales & Marketing Track. Hear from innovative entrepreneurs, dynamic business leaders, and game-changing experts as they share insights on how the future of Sales & Marketing is being shaped.

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks 

9:15 AM - The Power of Community in Marketing

10:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Sales 

11:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Marketing

1:15 PM - The 2 Keys to Successfully Marketing your Business 

2:25 PM - Stop Guessing, Start Asking: Using Research to Drive Growth

3:40 PM - Pitching Yourself and Your Company For Success

MOTHER'S ROOM

The Machine Shop offers a beautiful mother's room for attendees. Please check in at the front desk when you arrive and we'll direct you to the room.

PARKING / ENTRANCE INSTRUCTIONS

The best door to enter is the main set of double doors (the 2nd set from our small parking lot to the east of our building) off of 3rd street. 

The Machine Shop has limited parking in its parking lot, but is a very short walk from bus routes 6, 250, 261, 264, 270, 288. Best parking options:

Machine Shop Parking Map.pdf

- CDT
The Power of Community in Marketing
Jess Von Bank
Jess Von Bank
Leapgen, Head of Marketing

Tuning in virtually? Watch live on Hopin on the Stage here.

Jess Von Bank is the Head of Marketing for Leapgen and organizer of the Now of Work global community. The Now of Work community launched by Leapgen at the beginning of a global pandemic is a movement to better serve humanity by humanizing work. It represents the humanization and digital disruption of work during the most historic labor market and business cycles we’ve seen in modern times. In this opening keynote, Jess discusses community-centric marketing to build brand, grow loyalty, adapt and remain authentic in wildly changing times, and drive innovation.

- CDT
Twin Cities Podcast Hosts UNPLUGGED, Part 1: Sales
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Mike Jackson
Mike Jackson
Black Tech Talent, Founder & CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Kristi Piehl
Kristi Piehl
Media Minefield, Founder & CEO
Allison Kaplan
Allison Kaplan
Twin Cities Business, Editor in Chief

Tuning in virtually? Watch live on Hopin on the Stage here.

This two-part Clubhouse-style event is bringing together Twin Cities podcast hosts to extract what they’ve learned from their conversations with notable guests in the startup realm, corporate world, and tech space.

In Part 1 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to chat about using podcasting as a tool to grow a business, judging the success of episodes, using podcasting for lead generation, preparing for interviews, and more!

- CDT
Twin Cities Podcast Hosts UNPLUGGED - Marketing
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Jessica Meyer
Jessica Meyer
Women in Tech Twin Cities, Co-host
Ian Levitt
Ian Levitt
Studio Americana, CEO
Jenna Redfield
Jenna Redfield
Twin Cities Collective, Founder
Kevin McArdle
Kevin McArdle
SureSwift Capital, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

In Part 2 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to learn how podcasting fits into their marketing strategy, the power of video, leveraging guests’ networks, sponsorships, and more!

- CDT
The 2 Keys to Successfully Marketing your Business
Jen Fieldman
Jen Fieldman
Jen Fieldman, Intuitive Business Coach + Strategist

Tuning in virtually? Watch live on Hopin on the Stage here.

There’s a lot of unknowns in business. Marketing strategy doesn't need to be one of them. ⠀And you don't need *more* strategies and another "expert" on the internet talking AT you about problems – you need ideas and solutions. In this session, Jen Fieldman will walk you through the two key elements to market your business, and demonstrate how  you can customize, only spending time on platforms that make SENSE for you and your brand.

- CDT
Stop Guessing, Start Asking: Using Research to Drive Growth
Nina Gazel
Nina Gazel
Fusion Hill, VP of Business Strategy
Amy Behrens
Amy Behrens
Fusion Hill, VP of Research & Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Looking to make decisions about your product, marketing, pricing, or brand strategy?  A thoughtful research roadmap will help you make smart, strategic, and informed business decisions. 

In this session, Fusion Hill’s VP of Research & Strategy, Amy Behrens, and VP of Business Strategy, Nina Gazel, will give you the 411 on all things customer and market research. You will come away from the session with a clear understanding of the integral role customer research should play in your growth strategy and how to make it happen at any stage of your business journey.

- CDT
Pitching Yourself and Your Company For Success
Alexis Walsko
Alexis Walsko
Lola Red, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

From pitching your business, raising money, recruiting talent and leading your teams, effectively channeling your own personal brand and networks can have a tremendous impact on your success.  

Learn tips and tricks behind successful PR strategies and fundraising campaigns.  
Alexis Walsko brings 22 years of experience as founder, marketer and leader to a conversation about how best to present yourself and your company to support your growing business.

Wednesday, September 22, 2021

- CDT
Founder Track presented by Samsung Next
Casey Shultz
Casey Shultz
BETA, Executive Director
Jeff Aguy
Jeff Aguy
2043 and NCXT, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

Samsung Next is proud to present the Twin Cities Startup Week Founder Track. Please join us as we explore the entrepreneurial journey from how to start your own startup to funding options to how to grow and scale. We’ll hear from seasoned entrepreneurs, local investors, and other community leaders that want to ensure the next Fortune 500s are started in our own backyard. If you’re a founder or interested in starting a company - this track is for you! Breakfast and lunch provided. 

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks

9:15 AM - Lessons from Black Tech Leaders

10:30 AM - If You Build It Will They Come? How To Hire and Retain Your First Employees

11:25 AM - How is the MN Startup Market Perceived by Out of State VCs?

12:10 PM - Growing Your Business: Do I Raise Money to Fund my Startup? - A Lunch Discussion Presented by Traction Capital

1:15 PM - Come Meditate! A Mindfulness Break.

1:45 PM - Understanding your startup funding options 

2:55 PM - Your Strategic Playbook for Growth & Execution

4:00 PM - Rethinking Best Practices

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
If You Build It Will They Come? How To Hire and Retain Your First Employees
Matt Meents
Matt Meents
Yardstik, CEO and Founder
Courtney Howard, CBPA
Courtney Howard, CBPA
Insperity, Certified Business Performance Advisor

Tuning in virtually? Watch live on Hopin on the Stage here.

Building a successful business requires bravery, tenacity, and a commitment to crafting a top-flight workplace that doesn’t let your imagination get stifled. It also hinges on getting the foundational stuff right – things like payroll, policies and procedures, employee benefits and employer-related compliance.  The best way to attract investors to your startup is to demonstrate operational credibility to prove that your company is ready to maximize their investment dollars. 

Start-up superstar Matt Meents joins Human Capital advisor Courtney Howard for a fireside chat to discuss the 10 foundational principles of building a well-established HR infrastructure to make sure you hire the right talent in the right way.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
How is the MN Startup Market Perceived by Out of State VCs?
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner
Daniel Heck
Daniel Heck
OpenView, Partner
Graham Ober
Graham Ober
Revolution Ventures, Investor
Masha Khusid
Masha Khusid
Drive Capital, Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

Ever wonder how out-of-market investors perceive the Twin Cities startup community? How do we stack up to other markets they regularly spend time in? What makes us unique? We'll have a panel of out-of-market VCs and take questions from the audience.

- CDT
Growing Your Business: Do I Raise Money to Fund my Startup? - A Lunch Discussion Presented by Traction Capital
Shane Erickson
Shane Erickson
Traction Capital, Managing Partner
Barb Stinnett
Barb Stinnett
Timmaron Group, CEO
Matt Meents
Matt Meents
Yardstik, CEO and Founder

 Tuning in virtually? Watch live on Hopin on the Stage here. 

Are you considering whether or not to raise funding to grow your business? If so, you won’t want to miss this lunch discussion featuring four accomplished Minnesota investors and entrepreneurs: Andrew Duneman, Barb Stinnett, Matt Meents, and Shane Erickson. This panel of Traction Capital investors possess the knowledge and experience needed to navigate the often-tricky process of raising capital to grow your business (and whether you should). Mark your calendars for this insightful lunchtime conversation!

Attend this event in person or participate from the comfort of your home or office through Hopin.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Come meditate! A mindfulness break.
Quyen Balter
Quyen Balter
Peacefulness Meditation, CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

Come to do a short meditation to get yourself recharged for the rest of the day. This meditation session is easy to do, so whether you are new or experienced at meditation, you'll feel right at home with it.  

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Your Strategic Playbook for Growth & Execution
Chelsey Paulson
Chelsey Paulson
Keystone Group International, COO

Tuning in virtually? Watch live on Hopin on the Stage here.

Vision tells everyone where you are going, strategy tells everyone how you will get there. An excellent business growth strategy outlines a unique path that provides its customers truly differentiated value. This is what increases a company's value. The execution is sometimes underestimate and execution is what clears the way and puts structures, processes and capabilities in place to make strategy effective. This workshop style session will provide guidance and tools to creating strategic initiatives to get strategic execution and results.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Rethinking “Best Practices”
Dr. Chris Brooks
Dr. Chris Brooks
Brown Venture Group, Co-Founder + Managing Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

The short phrase “best practices” has become a defining factor within the private equity industry, from due diligence processes for potential investments to vetting fund managers. In this session, Dr. Chris Brooks will explore how this single phrase has led to billions of dollars of missed opportunity, and he will propose steps to think differently moving forward.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.

Thursday, September 23, 2021

- CDT
Be the Change: Youth Workforce Development through Social Entrepreneurship
Eric Ortiz
Eric Ortiz
Granite Media, Director of Media
Charles Caine
Charles Caine
Brothers EMpowered, President and Executive Director
Marsha Magdalene
Marsha Magdalene
Bread. A Unique Popup Market, Founder

Tuning in virtually? Watch live on Hopin on the Stage here.

How can we use entrepreneurship to create a better, more equitable Twin Cities? At a time when Minnesota has one of the widest opportunity gaps when it comes to youth of color in this country, hear from local social impact entrepreneurs who are working to use their startups to create opportunities to help bridge that divide. Through providing workforce development, real-world business skills and entrepreneurship training, these founders are building scalable businesses and stronger communities.

Attend this event in person or participate from the comfort of your home or office through Hopin.

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401). 

- CDT
Too Many Children Left Behind: Improving Equity in Education through Innovation
Maria Burns Ortiz
Maria Burns Ortiz
7 Generation Games, Co-Founder & CEO
Shanita Young
Shanita Young
Little Earth Residents Association, Wiconí Wasté (Good Life) Youth Program Coordinator
Dr. Michael Wulf
Dr. Michael Wulf
Minnesota STEM Partnership, Founder & Executive Director

Tuning in virtually? Watch live on Hopin on the Stage here. 

Minnesota is among the worst in the nation when it comes to the K12 achievement gap. There is no quick fix, but EdTech provides an opportunity to create more diverse and culturally reflective curriculum solutions to improve outcomes. The question is how do we make sure that it's done authentically, accurately and impactfully? From engagement to accessibility, how do we make sure that we are creating inclusive learning tools for all learners? And most importantly, what do those working in the field wish EdTech entrepreneurs working on these solutions knew?

Attend this session in person or participate from the comfort of your home or office through Hopin.

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401). 

- CDT
EdTech Startup Guide published by AWS
Mike Baur
Mike Baur
Amazon, Head of EdTech Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Join us for an overview of the EdTech Startup Guide, published by Amazon Web Services' EdStart team. During this presentation we will cover industry advancements, identify emerging trends, and discuss how you can integrate solutions/features into your products using advanced cloud technologies to help revolutionize education globally. We will talk about the current state of the EdTech startup market, and forward-looking trends that early stage EdTechs should be aware of, such as, fundraising best practices, technology trends to consider, and some tips from industry experts.

Q&A will follow. 

Download the EdTech Startup Guide and learn valuable cloud insights from EdTech founders.

Connect with us: pages.awscloud.com

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401). 

- CDT
Preparing Your Startup For Fundraising
Patrice Kloss
Patrice Kloss
Fox Rothschild LLP, Partner
Pam York
Pam York
Capita3, Managing Partner
Kathryn Dehn
Kathryn Dehn
Fox Rothschild LLP, Attorney-at-law
Josh Slayton
Josh Slayton
ECMC Group, SVP, Corp Dev & Impact Investing

Tuning in virtually? Watch live on Hopin on the Stage here.

What should a startup do to prepare for raising capital?
What does the fund-raising process look like?
What is “due diligence” and how should a startup prepare for it?
What do angel investors typically look for in a seed or early round financing?

Attend this event in person or participate from the comfort of your home or office through Hopin.

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401). 

- CDT
Managing Fast-paced Growth for Emerging EdTech Companies
Eli Maloley
Eli Maloley
Vivacity Tech PBC, Founder & CEO
Peter Bohacek
Peter Bohacek
Pivot Interactives SBC, Co-Founder & CEO
Carlos Seoane
Carlos Seoane
Extempore, Co-Founder & CEO
Jenni Severson
Jenni Severson
Vivacity Tech PBC, Director of People and Culture

Tuning in virtually? Watch live on Hopin on the Stage here.

How have edtech founders been able to deal with rapid growth?  What challenges have they encountered? What has worked? What lessons have they learned?

Attend this event in person or participate from the comfort of your home or office through Hopin.

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401). 

Friday, September 24, 2021

- CDT
How to Build a CPG Brand
Kate LaBrosse
Kate LaBrosse
Kate LaBrosse Consulting, CEO/Founder

Tuning in virtually? Watch live on Hopin on the Stage here.

Learn what it takes to launch and build a successful CPG brand from an industry insider and someone who has both called on many of the biggest accounts in the country and helped manage some of the most successful brands in natural retail.

- CDT
Customer Obsession Creates Restaurant Resiliency
Jonathan Banks
Jonathan Banks
NCXT, President and Founding Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

The pandemic drove a wedge between restaurants and their customers causing many losses and even more heartbreak. In this talk, we'll take a look at 3 Minnesota restaurants that were customer-obsessed and thrived because of it. Create a bond with your customer that no pandemic, restriction, or shut down can stand between - here's how.

- CDT
State of Startup + Enterprise Partnerships in MSP
Matt Lewis
Matt Lewis
Greater MSP, Vice President of Strategic Initiatives
Stephanie Rich
Stephanie Rich
Bread and Butter Ventures, Head of Platform
Dominic Iannazzo
Dominic Iannazzo
EY, Partner, Strategy & Transactions
Al Cornish
Al Cornish
Gener8tor, General Partner
Brittany Clements
Brittany Clements
Allianz Life Ventures, Managing Director

Tuning in virtually? Watch live on Hopin on the Stage here.

Minneapolis-Saint Paul is a “headquarters economy,” home to the highest concentration of Fortune 500 headquarters in the country. That can be a huge asset for local startups when corporations act as customers, investors, and partners, as well as support programs like local accelerators or events like Twin Cities Startup Week. Partners across the Forge North coalition, including the Carlson School of Management, Target, Medical Alley Association, EY, and others, worked together to interview dozens of the region’s largest corporations and learn all the ways they’re engaging startups today and what more could be possible in the years to come. Join us to unpack the results.

- CDT
The Real Pitch MN
Brett Brohl
Brett Brohl
Bread and Butter Ventures, Managing Partner
Mary Grove
Mary Grove
Bread and Butter Ventures, Managing Partner
Stephanie Rich
Stephanie Rich
Bread and Butter Ventures, Head of Platform

Tuning in virtually? Watch live on Hopin on the Stage here.

What are investors really thinking when they hear a startup pitch? See 5 MN-based startups pitch experienced investors Brett Brohl and Mary Grove from Bread and Butter Ventures. Brett and Mary will give live feedback and provide insight into the investor thought process, giving you an inside peek at what investors think about pitch decks, round sizes, competition slides and more!

Startups can apply to pitch here.

- CDT
2021 Minnesota Startup Awards
Casey Shultz
Casey Shultz
BETA, Executive Director
Aaron Oesterreich
Aaron Oesterreich
Useabot, Co-founder and CEO
Katie Youtsos
Katie Youtsos
Useabot, Co-founder and COO

Tuning in virtually? Watch live on Hopin on the Stage here.

Join us as we celebrate those making a difference in the Minnesota innovation scene!

At the Minnesota Startup Awards Ceremony at 6:00pm on September 24, we'll be honoring the top makers, inventors, innovators, and entrepreneurs that make the Minnesota startup ecosystem thrive.

Stick around after for the TCSW 2021 Closing Party at 7pm!

Minnesota Startup Awards presented by: -- ILT Academy -- Digital River -- Flagship Bank -- SureSwift Capital -- Drip -- Dispatch

Attend this event in person or participate from the comfort of your home or office through Hopin.

PARKING INSRUCTIONS

Science Museum of Minnesota - Parking Map & Instructions.pdf - Parking in the museum lot is $5.