Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Keynote

Monday, September 20, 2021

- CDT
Reimagining Our Cities in the Post-Pandemic World
Abimbola Asojo
Abimbola Asojo
University of Minnesota, Associate Dean for Research, Creative Scholarship and Engagement
Tom Fisher
Tom Fisher
University Of Minnesota, Director of the Minnesota Design Center
Virajita Singh
Virajita Singh
University Of Minnesota, Senior Research Fellow/Associate Vice Provost

Tuning in virtually? Watch live on Hopin on the Stage here.

Get inspired by the research-led vision of Abi Asojo, Tom Fisher, and Virajita Singh, University of Minnesota colleagues who have led a series of webinars over the last year on Design in the Post-Pandemic World. They will converse about the challenges and opportunities that exist as the world emerges from the COVID-19 pandemic.

- CDT
Circular Economy for Retailers: Now is the Time
Juli Lassow
Juli Lassow
JHL Solutions, LLC, Founder & Principal

Making (and communicating) meaningful progress on strategic sustainability plans is a must for any retailer or brand today. Yet, so many organizations struggle to take the first steps. I believe that the Circular Economy is a straightforward, actionable, and proven framework to effectively jump-starting sustainability efforts. I am excited to share this concept with retailers and their partners in an approachable, informative way.

Tuesday, September 21, 2021

- CDT
How to Wake Up Your B2B Content
Liz Giorgi
Liz Giorgi
soona, CEO

Join Liz Giorgi the ceo & co-founder of soona, the fast casual content experience, share 3 ways you can wake up your B2B content and stop putting your customers to sleep. Liz will be breaking down the B2B (aka boring to boring) box to teach you the basics to👇 ✨inject joy into the voice of your brand ✨identify ways to go from industry speak to human speak ✨how to get your leadership team on board to a new approach to marketing

- CDT
Your Marketing Should Pay for Itself: Optimizing for Conversion
Jack Eckblad
Jack Eckblad
HubSpot, HubSpot for Startups Head of Partnerships - Midwest

You already know that solid content is crucial for successful INBOUND marketing, so why isn't your content paying for itself? We'll review the most effective best practices for content marketing, and dive deeply into common mistakes even sophisticated marketers make at the most crucial moment: conversion. Your marketing should always pay for itself, let's workshop how.  

Thursday, September 23, 2021

- CDT
Becoming a Waymaker: Level Up Your Self-Awareness
Meredith Kathleen Neumann, MS, LMFT
Meredith Kathleen Neumann, MS, LMFT
Scaling Within, founder

In these ever-changing & rapidly shifting times, the most crucial skill for any waymaker to develop is self-awareness— as it is the foundation for being able to adapt, evolve & innovate. But how do you actually grow in self-awareness, practically?

In this session, you will learn a simple but cutting-edge framework from the field of neurobiology that will expand your capacity to:

-Act from intention rather than reaction with increased self-awareness. -Maintain a growth mindset to remain both aware & agile in the midst of change. -Make clear and rational decisions without feeling overwhelmed or withdrawn. I-dentify and begin to overcome internal barriers & limiting mindsets.

- CDT
EdTech Startup Guide published by AWS
Mike Baur
Mike Baur
Amazon, Head of EdTech Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Join us for an overview of the EdTech Startup Guide, published by Amazon Web Services' EdStart team. During this presentation we will cover industry advancements, identify emerging trends, and discuss how you can integrate solutions/features into your products using advanced cloud technologies to help revolutionize education globally. We will talk about the current state of the EdTech startup market, and forward-looking trends that early stage EdTechs should be aware of, such as, fundraising best practices, technology trends to consider, and some tips from industry experts.

Q&A will follow. 

Download the EdTech Startup Guide and learn valuable cloud insights from EdTech founders.

Connect with us: pages.awscloud.com

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401).