Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Marketing & Advertising

Saturday, September 18, 2021

Monday, September 20, 2021

- CDT
Tech Job & Opportunities Fair
Maria Ploessl
Maria Ploessl
Minnestar, Executive Director

REGISTRATION REQUIRED, please RSVP here.

Looking for a new gig or way to plug into the MN tech ecosystem? Join us at the Job & Opportunities Fair during Twin Cities Startup Week!

With 55% of people currently considering looking for a new job, it's time to connect community members and job seekers with some fabulous companies and organizations. During Twin Cities Startup Week we are putting on our first ever Job and Opportunities Fair - enjoy free food & drinks, get plugged into your community and learn about job opportunities at some of the best companies around.

Participating Companies

  • Livefront
  • SPS Commerce
  • Total Expert
  • OST (Open Systems Technologies)
  • Kipsu
  • SportsEngine
  • Buzzfeed
  • Granicus
  • Soona
  • Wagento
  • SDG (Solution Design Group)
  • Lone Wolf Technologies

COVID Guidelines

This will be hosted at Malcolm Yards - in a private space room with ample air flow (garage doors open to outside). In accordance with Twin Cities Startup Week guidelines we are requiring proof of vaccination or negative COVID test for all attendees, and will ask folks to mask up while indoors (and not eating/drinking).


Looking forward to seeing you at this awesome event!

- CDT
Interactive Gaming Night ( Football x Prize BONANZA )
Hunter Dansbury
Hunter Dansbury
ShotCaller, Founder & CEO

Join us in Dinkytown after the MN Cup Awards for an evening of networking & playShotCaller Night!     

Watch ‘Packers vs Lions’, Make Game Picks via our app, & WiN Prizes for playing! 

** $500 in Local Prizes (Free-to-Play) 

** TCSW Participants 21+ receive a drink ticket for a free Miller Lite Draft 

** Back section reserved for event participants 

*** Virtual participation is also HiGHLY encouraged (if unable to join in-person) 

Play Now & WiN Prizes > Play Now Link

More about ShotCaller: ShotCaller is a social gaming platform that lets fans make sports predictions without the complex betting jargon, & users win rewards from local partners for playing

Tuesday, September 21, 2021

- CDT
Sales & Marketing Track
Casey Shultz
Casey Shultz
BETA, Executive Director
Kelly Schultze
Kelly Schultze
BETA, Managing Director
Kelvin Johnson
Kelvin Johnson
Brevity, CEO

TCSW is proud to partner with Denamico and Lola Red to present the Twin Cities Startup Week Sales & Marketing Track. Hear from innovative entrepreneurs, dynamic business leaders, and game-changing experts as they share insights on how the future of Sales & Marketing is being shaped.

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks 

9:15 AM - The Power of Community in Marketing

10:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Sales 

11:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Marketing

1:15 PM - The 2 Keys to Successfully Marketing your Business 

2:25 PM - Stop Guessing, Start Asking: Using Research to Drive Growth

3:40 PM - Pitching Yourself and Your Company For Success

MOTHER'S ROOM

The Machine Shop offers a beautiful mother's room for attendees. Please check in at the front desk when you arrive and we'll direct you to the room.

PARKING / ENTRANCE INSTRUCTIONS

The best door to enter is the main set of double doors (the 2nd set from our small parking lot to the east of our building) off of 3rd street. 

The Machine Shop has limited parking in its parking lot, but is a very short walk from bus routes 6, 250, 261, 264, 270, 288. Best parking options:

Machine Shop Parking Map.pdf

- CDT
Coffee & Closers: How to Land your Next 3 Customers
Mickeli Bedore
Mickeli Bedore
Closers Media, Chief Revenue Officer
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Dick Polipnick
Dick Polipnick
Online Growth Systems, Chief Growth Officer

As a founder, whether you are funded or self-funded, the pressure to bring in new customers consistently can cause a ton of stress. And as an investor, to see a return, your portfolio has to have companies that excel at selling.

We'll cover ways to create consistent sales opportunities that not only make your investors happy but also give you the confidence and capital needed to build your vision.

Featuring perspectives from Founders, Investors, & Closer's Sales Guru Mickeli Bedore, you will walk away with tangible knowledge you can put to work immediately.

See you there!

- CDT
The Power of Community in Marketing
Jess Von Bank
Jess Von Bank
Leapgen, Head of Marketing

Tuning in virtually? Watch live on Hopin on the Stage here.

Jess Von Bank is the Head of Marketing for Leapgen and organizer of the Now of Work global community. The Now of Work community launched by Leapgen at the beginning of a global pandemic is a movement to better serve humanity by humanizing work. It represents the humanization and digital disruption of work during the most historic labor market and business cycles we’ve seen in modern times. In this opening keynote, Jess discusses community-centric marketing to build brand, grow loyalty, adapt and remain authentic in wildly changing times, and drive innovation.

- CDT
Building & Scaling Your Community
Jenna Pederson
Jenna Pederson
AWS, Senior Developer Advocate
Mark Birch
Mark Birch
AWS, Principal Startup Advocate

From the early days of the Web, Bulletin Board Systems (BBSs) to social networks, meetups, and open source software, community is a way to build an authentic connection with your customers, provide support, gather product feedback, and scale. Join us for an AMA-style session to learn more about what it takes to build a community around your product, why you should be thinking strategically about one, and how to get started.

- CDT
What’s Changed? Adjusting to Customer Needs in the New Normal
Jim Handy
Jim Handy
Minneapolis Business Mentors, Mentor, trainer, peer roundtables

As we fully enter post COVID, will there be new normal changes in your customers’ buying expectations? Changes in what they buy, how they buy it, how they prepare to use it, use and finish using your product, how they feel about your product/brand?

Using the Lean Canvas Value Proposition model and reviewing emerging consumer trends, participants will examine their business Value Proposition (customer promise) to learn and address post COVID changes in customer solution needs. Which elements remain valuable, which should be adjust and which should be added to provide maximum customer satisfaction and a competitive edge?

- CDT
Twin Cities Podcast Hosts UNPLUGGED, Part 1: Sales
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Mike Jackson
Mike Jackson
Black Tech Talent, Founder & CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Kristi Piehl
Kristi Piehl
Media Minefield, Founder & CEO
Allison Kaplan
Allison Kaplan
Twin Cities Business, Editor in Chief

Tuning in virtually? Watch live on Hopin on the Stage here.

This two-part Clubhouse-style event is bringing together Twin Cities podcast hosts to extract what they’ve learned from their conversations with notable guests in the startup realm, corporate world, and tech space.

In Part 1 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to chat about using podcasting as a tool to grow a business, judging the success of episodes, using podcasting for lead generation, preparing for interviews, and more!

- CDT
Twin Cities Podcast Hosts UNPLUGGED - Marketing
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Jessica Meyer
Jessica Meyer
Women in Tech Twin Cities, Co-host
Ian Levitt
Ian Levitt
Studio Americana, CEO
Jenna Redfield
Jenna Redfield
Twin Cities Collective, Founder
Kevin McArdle
Kevin McArdle
SureSwift Capital, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

In Part 2 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to learn how podcasting fits into their marketing strategy, the power of video, leveraging guests’ networks, sponsorships, and more!

- CDT
Get More Clients with Sales Funnel Automation
Dianne Shelton
Dianne Shelton
Passion Breakthrough, Founder & Business Coach

During this bore-free training, I will share everything you need to know on how to get more clients with ease even if sales is your kryptonite. **In less than 30 minutes, you'll: ** (1) Learn about what a sales funnel is & why it's important in your business (it’s so much simpler than you think & yet not a lot of people are doing this right) (2) Get a step-by-step process you can follow to get your offer in the hands of more clients ASAP. These are the Critical Success Factors you need to focus on instead of fumbling around like some entrepreneurs wind up doing (3) Walk away from the training equipped with a list of tools you can leverage for your business so you can wake up to a list of new clients waiting to work with you every single day!

- CDT
Creative Video to Tell and Sell Your Story
Gabe Skelly
Gabe Skelly
Skelly Video Productions, Owner and Creator
Angela Skelly
Angela Skelly
Skelly Video Productions, Co-Owner

We will share some tools and tips on how to easily create video that stands out. These will include lighting, audio, 360 video, live video and drones. This is an active sessions and questions are a big part.

- CDT
How to Wake Up Your B2B Content
Liz Giorgi
Liz Giorgi
soona, CEO

Join Liz Giorgi the ceo & co-founder of soona, the fast casual content experience, share 3 ways you can wake up your B2B content and stop putting your customers to sleep. Liz will be breaking down the B2B (aka boring to boring) box to teach you the basics to👇 ✨inject joy into the voice of your brand ✨identify ways to go from industry speak to human speak ✨how to get your leadership team on board to a new approach to marketing

- CDT
The 2 Keys to Successfully Marketing your Business
Jen Fieldman
Jen Fieldman
Jen Fieldman, Intuitive Business Coach + Strategist

Tuning in virtually? Watch live on Hopin on the Stage here.

There’s a lot of unknowns in business. Marketing strategy doesn't need to be one of them. ⠀And you don't need *more* strategies and another "expert" on the internet talking AT you about problems – you need ideas and solutions. In this session, Jen Fieldman will walk you through the two key elements to market your business, and demonstrate how  you can customize, only spending time on platforms that make SENSE for you and your brand.

- CDT
Your Marketing Should Pay for Itself: Optimizing for Conversion
Jack Eckblad
Jack Eckblad
HubSpot, HubSpot for Startups Head of Partnerships - Midwest

You already know that solid content is crucial for successful INBOUND marketing, so why isn't your content paying for itself? We'll review the most effective best practices for content marketing, and dive deeply into common mistakes even sophisticated marketers make at the most crucial moment: conversion. Your marketing should always pay for itself, let's workshop how.  

- CDT
PLAY Your Way to a Profitable Holiday Pre-Sale Campaign
Bob Sparkins
Bob Sparkins
Leadpages, Sales Marketing Manager
Jeanette Dorazio
Jeanette Dorazio
Leadpages, CEO
Madeline Blasberg
Madeline Blasberg
Leadpages, Director of Marketing

This session is for you if: you are considering a pivot in your current business, you're thinking about developing a software product or service offering, or you're driven to help people but don't know what to focus on first.

Here's the scoop.

Before you take the leap in creating your MVP (minimum viable product) in isolation, focus instead on developing your MVA (Minimum Viable Audience). Discover the specific steps you can take to validate your business idea by working with people willing to pay for your future product and provide their feedback.

Join Bob Sparkins (Sales Marketing Manager), along with Jeanette Dorazio (CEO) and Madeline Blasberg (Director of Marketing) for this presentation and workshop from Leadpages.

- CDT
Science Behind Testimonial Marketing - Learnings from +2,500 Customer Cases
Arttu Haho
Arttu Haho
Trustmary, CMO

Everybody does testimonial marketing but nobody knows what kind of results they are getting.
Please join to find out answers at least for these questions and ask your own in the Q&A:
Are testimonials important?
What makes a testimonial good?
How to use received testimonials?
How to measure results?
What kind of results you can expect?
Arttu Haho, CMO and Co-Founder of Trustmary, answers these with exact numbers and shares insights from the field with some real business examples.

- CDT
Stop Guessing, Start Asking: Using Research to Drive Growth
Nina Gazel
Nina Gazel
Fusion Hill, VP of Business Strategy
Amy Behrens
Amy Behrens
Fusion Hill, VP of Research & Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Looking to make decisions about your product, marketing, pricing, or brand strategy?  A thoughtful research roadmap will help you make smart, strategic, and informed business decisions. 

In this session, Fusion Hill’s VP of Research & Strategy, Amy Behrens, and VP of Business Strategy, Nina Gazel, will give you the 411 on all things customer and market research. You will come away from the session with a clear understanding of the integral role customer research should play in your growth strategy and how to make it happen at any stage of your business journey.

- CDT
Grow your Business by Creating a Marketing Machine
Ali Moledina
Ali Moledina
Kaizen Consulting Group, Partner, Business & Leadership Coach

Every business needs a constant flow of new customers to ensure that it thrives in the long term. This workshop will explore 3 guiding principles to create a marketing machine so that your business has consistent quality leads. Attend this workshop if you would like help on making marketing theory relevant to your business. This is an interactive session and you will leave this workshop with the following:

1. Powerful insights and 'aha' moments for your business 2. A focused action plan to implement in your business 3. A free 1:1 follow-up strategy session with a Business Coach to plan your business growth

- CDT
Double Your Sales: How to Build a Growth Roadmap that Actually Works
Paul Richardson
Paul Richardson
Minneapolis Business Mentors, Mentor & Trainer

This session will help attendees learn how to create a growth roadmap that starts them on a path to doubling their business revenue. We will cover essential building blocks, including:
• Growth Acceleration Formula
• Customer Value Journey
• Buyer Persona
• Results Scorecard

Attendees can also receive free tools to help them get started.

Minneapolis Business Mentors is a Twin Cities-based non-profit that provides free resources to help small business leaders solve their challenges. We offer a wide range of mentoring, workshops, peer networking and online resources – all available where and when our clients need them most.

Learn more at www.MBMentors.org.

- CDT
Pitching Yourself and Your Company For Success
Alexis Walsko
Alexis Walsko
Lola Red, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

From pitching your business, raising money, recruiting talent and leading your teams, effectively channeling your own personal brand and networks can have a tremendous impact on your success.  

Learn tips and tricks behind successful PR strategies and fundraising campaigns.  
Alexis Walsko brings 22 years of experience as founder, marketer and leader to a conversation about how best to present yourself and your company to support your growing business.

- CDT
Building a Tech Stack to Grow With Your Business
Adam Stewart
Adam Stewart
Denamico, Chief Marketing Officer

Given all of the options out there when it comes to marketing, sales, and customer service technology, it can be challenging for businesses of any size to build a scalable solution. In this session, we'll provide a process for evaluating your current tech stack, identifying gaps, and creating a solution that can grow with your business over time.

In addition to the presentation, the event will include time for networking (snacks and beverages included).

- CDT
Happy Hour Discussion: Privacy & Marketing - Why privacy changes everything and how you can adapt
Nicolas Wegener
Nicolas Wegener
SendSquared, CEO

Join us for a relaxed, happy hour discussion about a serious topic, privacy. It may not be flashy, but it's critical to your business and the success of your marketing plans. 

April 2021, Apple introduced App Tracking Transparency, upending modern digital marketing and forcing marketers to adapt. ATT wasn't the first significant change to privacy in recent years (👋 GDPR), and it won't be the last. 

This fall, with the release of iOS 15, Apple will release Mail Privacy Protection which will dramatically impact how you measure the success of your email marketing campaigns. Open rates for email will essentially become a meaningless and unreliable measurement. 

Government regulations, device maker policies, and consumer awareness about privacy are changing rapidly, and the impact is not limited to just tech companies. For example, if you're a coffee shop with an Instagram and an email list, you need to consider consumer privacy as part of your overall marketing strategy. 

In this session, we'll discuss the current state of privacy, what has changed in recent years, and how you can adapt to the changing world and ensure your marketing dollars are still generating a return.

Wednesday, September 22, 2021

- CDT
Challenges of Building a Developer Tools Startup
Marc Grabanski
Marc Grabanski
Frontend Masters, CEO
Mark Gritter
Mark Gritter
Akita Software, Founding Engineer
Todd Gardner
Todd Gardner
TrackJS, President
Pejman Ghorbanzade
Pejman Ghorbanzade
Touca, Founder, CEO
Donnie Berkholz
Donnie Berkholz
Percona, SVP, Product Management

Join us for an interactive panel discussion with experienced founders and founding engineers of successful Developer Tools startups like TrackJS, Frontend Masters, Akita Software, and Touca. We will speak about common challenges of building products for software developers, ranging from marketing and sales to product development. We will share our experiences and offer our vision for the future of software development.

- CDT
XR Happy Hour
Nick Roseth
Nick Roseth
VRARA - Minneapolis, Chapter President

Join us for a happy hour dedicated to celebrating and connecting the MN XR Industry. Connect with others in AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality) over drinks and food to catch up, network, and learn what others are doing in the space. This event is for anyone in or interested in XR - developers, product, designers, enthusiasts, business folks, students - anyone.

Thursday, September 23, 2021

- CDT
Learn the Basics of Selling On Amazon.com
John Guenther
John Guenther
Product Launcher, Owner

Selling your products on Amazon.com offers your brand incredible visibility and sales potential. Learn the pillars of success and how to optimize your product pages, launch products, grow sales and control how your brand is represented on Amazon.com.

- CDT
Marketing Basics….for the Non-Marketer
Ben Marcovitch
Ben Marcovitch
Minneapolis Business Mentors, Coach & Mentor - Volunteer

Every small business needs a solid foundation. This event is valuable to new and existing businesses that have not established “core” marketing competencies that are necessary to be successful. The 4Ps (Price, Product, Promotion, Place) and Brand Positioning will be reviewed. Real life examples will be used to communicate the thought process, and templates will be included to facilitate engagement during and after the event.

Minneapolis Business Mentors is a premier source of small business advice for entrepreneurs and established businesses. We were founded and are staffed by experienced executives and business owners. We are a volunteer, nonprofit organization whose mission is to promote the success of entrepreneurs and small businesses in Minnesota and the upper Midwest.

- CDT
How To Design & Deliver an Elevator Speech
Bryan Sykora
Bryan Sykora
Minneapolis Business Mentors, Mentor and Trainer

An elevator speech is a short statement designed to get the attention and interest of investors, potential customers, and other people important to your business. It explains in simple terms what you do, why you do it, how you’re unique, and why it’s important to the listener. this short speech should do all of that in 30 seconds or less!

For entrepreneurs, the speech should present your business in a way that gets attention and makes a listener interested enough to say, “Tell me more.”

- CDT
Why Visual Planning for Your Instagram Feed Matters
Erica Thompson
Erica Thompson
soona, director of creative
DK Tong
DK Tong
soona, Associate Director of Creative

In the virtual world social media is the new store front. This resource is the new way of creating foot traffic towards converting sales on your product, service, or experience. This means your visuals & content matter. Join the soona crew as we spill the deets on how to level up your social media content strategy.

- CDT
Growing your startup with Open Scout and AWS University Scout Program
Jagmehr Madan
Jagmehr Madan
Atland Ventures, Managing Partner
JJ Foster
JJ Foster
Atland Ventures, Director
Gabriel Marte
Gabriel Marte
OpenScout & AWS, AWS Scout Lead
Brihu Sundararaman
Brihu Sundararaman
AWS, University Scout

The OpenScout and AWS University Scout Program is a university program that helps student entrepreneurs scale their ideas with resources from AWS and other providers. The program recently added University of Minnesota to their network and are excited to help student entrepreneurs in the Twin Cities. Come tune in as we have student scouts from the University of Minnesota, Drexel University, and Yale University talk about student entrepreneurship and the AWS Scout Program on their respective campuses.

- CDT
Reacting to Crisis: Maintaining Customer Base & Loyalty
Tyler Quinn
Tyler Quinn
Alchemy 365, CEO
Peter Schultze
Peter Schultze
Augeo / Plyo, Vice President, Crypto Loyalty
Charlie Lehmann
Charlie Lehmann
Kipsu, VP of Customer Success
Courtney Lehmann
Courtney Lehmann
Studio BV, Partner

In almost every way, 2020 turned the world on its head. We invited five leaders who successfully navigated their organizations through crisis while maintaining their customer base to share their stories.

- CDT
Headshot Happy Hour @ soona

We are excited to open up our Minneapolis studio to the TCSW attendees to receive one FREE headshot. We believe in the power of a photographic first impression. A great headshot can be the difference maker. Land the interview. Attract the new client. Scare the competition. This event will allow time for attendees to network, try out soona's fast casual content experience, & set the TCSW community up for success to achieve their goals! (plus free food & bev 😉 )

Friday, September 24, 2021

- CDT
How to Build a CPG Brand
Kate LaBrosse
Kate LaBrosse
Kate LaBrosse Consulting, CEO/Founder

Tuning in virtually? Watch live on Hopin on the Stage here.

Learn what it takes to launch and build a successful CPG brand from an industry insider and someone who has both called on many of the biggest accounts in the country and helped manage some of the most successful brands in natural retail.