Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Presentation

Monday, September 20, 2021

- CDT
Non-Dilutive Federal Funding for Novel Early Stage R&D Projects
Pat Dillon
Pat Dillon
Minnesota SBIR/STTR Accelerator, Founder and Director

The annual $4 billion in federal, non-dilutive funding offered through the SBIR/STTR programs is often a critical milestone in moving an entrepreneur’s research idea from concept to commercial product/services. Small business (startups and existing) across the country engage with the programs to de-risk their innovations toward new products, services and/or processes. The Small Business Administration and the 11 federal agencies are committed to making sure innovators – particularly women and minorities are aware of the SBIR and STTR programs and gain a higher percentage of that funding moving forward.

The Minnesota SBIR/STTR Accelerator™ facilitates the commercialization of deep tech ideas, concepts and projects by leveraging federal research and development funding to small business in collaboration with government, industry, and academia.

SBIR/STTR funding is all about commercializing a novel product, service or process for domestic and international markets. There is no limit to the amount of funding or awards a small business can be awarded. The funding is awarded via a federal grant or contract, based on the agency.

Get started today to learn if your novel idea or project is a good fit with the programs. These programs are HIGHLY COMPETITIVE. Forming a research collaboration with other entities (academic, medical, federal laboratories, etc.) are highly encouraged.

- CDT
How To Turn Your Side Hustle Into A Start-Up
Rick Ellis
Rick Ellis
AllYourScreens.com, Founder

Tips on building your side hustle into a full-time business, from someone who has done it successfully.

- CDT
Bookkeeping Basics
Rebecca Foley
Rebecca Foley
Phoenix Growth Systems, Owner/Operator

This presentation is designed to help founders better understand the bookkeeping process and basic concepts. Good bookkeeping practices are an integral part of building a healthy business.

- CDT
Go from Start-Up to Smooth Scaling with Structured Operations
Kelly Schaefbauer
Kelly Schaefbauer
Aligned Operations, Founder & CEO

Go from Start-Up to Smooth Scaling with Structured Operations        A developing organization will pass through three distinct phases as it evolves: Proof-Of-Concept, Building the Organization, and Smooth Scaling 

Building the Organization requires a change in mindset from the typical bootstrap (or cost) mentality to an investment mentality. 

Building the Organization allows you to systematically align responsibilities toward the following results: 1. Trust in the people in the organization to deliver on your promise. 2. Once you have trust in the people in your organization you can focus on your strengths. 3. Evolve & Grow – Organizations need to evolve and grow to be successful. Building the organization starts at the top. It needs time and energy from leadership. 

Once you have built your organization and developed your leadership team, it’s time for Smooth Scaling. With Smooth Scaling, you can decide on the scale and scope of your organization.

*Wellworth is located at The 428 building on the corner of Minnesota St. and 7th Place.  The entrance to the building is on 7th Place.  There will be signage just outside the building entrance.  There are several ramps within 1 block of Wellworth as well as street parking all around.  Once you arrive, the session will be taking place on the 1st floor.  You are welcome to stay and work at Wellworth before or after the session.  Wellworth is up on the 5th floor. 

- CDT
Strategic Planning & Execution Made Easy(er)
Lynn Hargreaves
Lynn Hargreaves
Hargreaves Consulting, LLC, CEO & Founder

"We often start strong on execution but lose momentum before we cross the finish line."

"Strategic planning is crucial in theory but results are rarely fully realized in practice."

"We spend a lot of time creating our goals but not enough on follow-up or implementing or measuring progress." If any of these sound familiar, this session is for you. I'll show you how to turn those big goals into an actionable execution plan using a proven framework to help you get clarity, maintain momentum, ensure accountability, and drive results.

ZOOM LINK: https://us02web.zoom.us/j/84352044629?pwd=Smp2V24ySGwrdXgySkJOdDIyalM5QT09

- CDT
Office Space: How to Find it and Negotiate Like a Pro
Chris Rohrer
Chris Rohrer
Rokos Advisors, Commercial Real Estate Advisor
Pete Kostroski
Pete Kostroski
Rokos Advisors, Commercial Real Estate Advisor

Finding an office is a huge step for a startup. We’ll provide you with lunch (Fuzzy's Taco Shop, anyone?) and a road map to make finding your startup’s dedicated office space an easy and informed process. In our session, we’ll show you the best ways to calculate how much space you actually need, finding space through online tools, what to look for when touring spaces, negotiating lease terms, and ultimately moving into your new space. And, at the end of our session, you’ll walk away with all of these tools at your fingertips so that you can manage the process with confidence. 

*NOTE - Lunches will be individually packaged for health and safety.

- CDT
Launching and Sustaining your Nonprofit Organization
David Rhode
David Rhode
Dot Dot Org, Founder and lead consultant

Attendees will learn the keys to growing and sustaining their nonprofit organization

- CDT
Shark Tank Reverse Pitch
Neela Mollgaard
Neela Mollgaard
Launch Minnesota, Executive Director
Tammy Meehan Russell
Tammy Meehan Russell
The Plum Catalyst, Founder/ Chief Catalyst
Tara Olds
Tara Olds
MnDOT, Deputy Director
Sabina Saksena
Sabina Saksena
Founding Member of Smart North and CEO of Cytilife
Tim Sexton
Tim Sexton
Minnesota Department of Transportation, Assistant Commissioner
Danielle Elkins
Danielle Elkins
City of Minneapolis, Mobility Manager
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner
Diane Rucker
Diane Rucker
University Enterprise Labs, Executive Director

Tuning in virtually? Watch live on Hopin on the Stage here.

The Future Cities Shark Tank Pitch is a catalyst that connects government, start-up funders, talent and others in the innovation and technology markets to find ways to use automation, connectivity and other tech solutions to advance livability, safety, mobility, access, equity and sustainability.

https://www.theplumcatalyst.com/sharktank 

- CDT
An emotionally intelligent coach that meditates with you
Quyen Balter
Quyen Balter
Peacefulness Meditation, CEO

See a demo of a chatbot that delivers the meditation that best fits your needs at the moment through conversations.

- CDT
Investing in Our Collective Futures!
Kristin White
Kristin White
Minnesota Department of Transportation, Executive Director
Mary MacCarthy
Mary MacCarthy
University Of Minnesota, Venture Center Senior Program Manager
Bernadine Joselyn
Bernadine Joselyn
Bladin Foundation, Director of Public Policy & Engagement
Lily Shaw
Lily Shaw
Startup Space, Vice President of Client Experience
Susan Hammel
Susan Hammel
Cogent Consulting PBC, CFA/ CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Marc Majors
Marc Majors
Minnesota Department of Employment and Economic Development, Director of Employment and Training Programs (ETP) Division
Mary Rick
Mary Rick
City of Saint Paul, Director of Business Development

Tuning in virtually? Watch live on Hopin on the Stage here.

Why the Entrepreneurial Ecosystem needs to invest in entrepreneurs and reimagining our cities and communities in a post pandemic and George Floyd world

- CDT
Making An Impact with Your Business from the Inside Out: To B or Not to B (Corp)
Anisha Murphy
Anisha Murphy
JUST LAW LLC, Owner
Kim Lowe
Kim Lowe
Avisen Legal, Attorney
Y. Elaine Rasmussen
Y. Elaine Rasmussen
Social Impact Strategies Group, CEO, Social Impact Strategies Group

Attitudes towards business have changed, with many for-profit companies and startups pursuing objectives beyond just profit growth--looking to integrate their values directly into their business model. B Corps and Public Benefit Corporations are those inspiring companies raising the bar for a new standard of purpose-driven business.

If you’ve explored this option you know that this assessment sets a very high bar for companies and highlights the best of the best when it comes to social, environmental and economic impact. How do you know if this is the right path for your business? What is the difference between a B Corp and a Public Benefit Corporation?

Join us in welcoming a team of industry leaders in the field of social enterprise, as we dive deeper into various business structures and the legal in’s and out’s to B Corps and Public Benefit Corporations.

We will introduce you to an inspiring group of social enterprise leaders of companies who have gone through the process of becoming a Benefit Corporation and B Corp. Together we will host breakouts and workshop ideas on how becoming a social enterprise can help advance your business goals, and show you where to start when you are ready to take the leap into this gold standard for good business.

- CDT
MN Cup Final Awards Ceremony

Tune in to see the culmination of extensive startup and business pitching competition. The University of Minnesota hosts the MN Cup Finals and Award Ceremony. Sign-up via MN Cup Eventbrite.

https://www.eventbrite.com/e/mn-cup-final-award-ceremony-livestream-tickets-168981788077?aff=ebdsoporgprofile

Tuesday, September 21, 2021

- CDT
How Experimentation in a Consumer Business Improves Both Business and Customer Outcomes
Andrew Schneider
Andrew Schneider
OurFamilyWizard, Growth lead
Bridgette Haymaker
Bridgette Haymaker
OurFamilyWizard, Chief Marketing Officer

Hear about how experimentation can deliver significant customer and business value. While the concept of A/B testing is commonly talked about, learn practical advice about how to get started in executing on experiments to drive near-term results, accelerate learnings, and define future strategies. You will hear from people across product, growth, and marketing who have executed on experimentation across both consumer and B2B businesses. Learn how OurFamilyWizard, the market leading co-parenting application, has implemented the right technology, operational framework, and strategic approaches to accelerate business results while reducing customer friction and improving customer satisfaction. We’ll walk through several examples of experiments, how hypotheses are formed, what we needed to get started, what we learned along the way and ultimately the business and customer outcomes we achieved. If you’ve always wondered if experimentation and a / b testing is right for your business then this session is for you. We’ll plan to answer the following questions: Is experimentation right for my business? What business and customer outcomes can I expect? What do I need to get started?

- CDT
Draw: Community Color Therapy

Learn how we can grow our communities and promote mental health through a powerful story and color therapy. Coloring supplies will be provided- coloring is optional but encouraged!

- CDT
Get More Clients with Sales Funnel Automation
Dianne Shelton
Dianne Shelton
Passion Breakthrough, Founder & Business Coach

During this bore-free training, I will share everything you need to know on how to get more clients with ease even if sales is your kryptonite. **In less than 30 minutes, you'll: ** (1) Learn about what a sales funnel is & why it's important in your business (it’s so much simpler than you think & yet not a lot of people are doing this right) (2) Get a step-by-step process you can follow to get your offer in the hands of more clients ASAP. These are the Critical Success Factors you need to focus on instead of fumbling around like some entrepreneurs wind up doing (3) Walk away from the training equipped with a list of tools you can leverage for your business so you can wake up to a list of new clients waiting to work with you every single day!

- CDT
A Common Vocabulary for Developers and Entrepreneurs

When developing a product – be it an app, device, or website – entrepreneurs and developers work as a team. Communication is key for many reasons. It is critical that you, as the startup, go into the first meeting with your development agency with a common vocabulary in order to set the expectations and scope of the project. Misunderstandings can be costly in time and money. In this talk, I will guide you through common developer jargon – like “MVP”, “wireframe” and “sprint” – so you can work effectively with your developers using a common vocabulary. I hope to answer the questions you’re afraid to ask – or didn’t even know you needed answered.  In my years working with entrepreneurs, I’ve seen how simple misunderstandings can lead to major setbacks, and I want to help you get started on the right foot.

Topic: A Common Vocabulary for Developers & Entrpreneurs - Andy Rahn
Time: Sep 21, 2021 12:30 PM Central Time (US and Canada)

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- CDT
The 2 Keys to Successfully Marketing your Business
Jen Fieldman
Jen Fieldman
Jen Fieldman, Intuitive Business Coach + Strategist

Tuning in virtually? Watch live on Hopin on the Stage here.

There’s a lot of unknowns in business. Marketing strategy doesn't need to be one of them. ⠀And you don't need *more* strategies and another "expert" on the internet talking AT you about problems – you need ideas and solutions. In this session, Jen Fieldman will walk you through the two key elements to market your business, and demonstrate how  you can customize, only spending time on platforms that make SENSE for you and your brand.

- CDT
Kotlin Multiplatform Mobile: Real World Lessons Learned
Mike Trewartha
Mike Trewartha
Parsyl, Senior Engineering Manager

Kotlin Multiplatform Mobile (KMM) is a great new approach to sharing code across mobile platforms. There are lots of elementary examples to teach developers the benefits and basics of usage. However, there isn't much material that guides developers through the choices they'll encounter as they start to use KMM in real, diverse apps. We'll highlight some of the most common choices developers will encounter, propose framing to help them understand their options and make strong, informed decisions, and give some examples of decisions that have worked well for us at Parsyl.

- CDT
Science Behind Testimonial Marketing - Learnings from +2,500 Customer Cases
Arttu Haho
Arttu Haho
Trustmary, CMO

Everybody does testimonial marketing but nobody knows what kind of results they are getting.
Please join to find out answers at least for these questions and ask your own in the Q&A:
Are testimonials important?
What makes a testimonial good?
How to use received testimonials?
How to measure results?
What kind of results you can expect?
Arttu Haho, CMO and Co-Founder of Trustmary, answers these with exact numbers and shares insights from the field with some real business examples.

- CDT
Stop Guessing, Start Asking: Using Research to Drive Growth
Nina Gazel
Nina Gazel
Fusion Hill, VP of Business Strategy
Amy Behrens
Amy Behrens
Fusion Hill, VP of Research & Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Looking to make decisions about your product, marketing, pricing, or brand strategy?  A thoughtful research roadmap will help you make smart, strategic, and informed business decisions. 

In this session, Fusion Hill’s VP of Research & Strategy, Amy Behrens, and VP of Business Strategy, Nina Gazel, will give you the 411 on all things customer and market research. You will come away from the session with a clear understanding of the integral role customer research should play in your growth strategy and how to make it happen at any stage of your business journey.

- CDT
Double Your Sales: How to Build a Growth Roadmap that Actually Works
Paul Richardson
Paul Richardson
Minneapolis Business Mentors, Mentor & Trainer

This session will help attendees learn how to create a growth roadmap that starts them on a path to doubling their business revenue. We will cover essential building blocks, including:
• Growth Acceleration Formula
• Customer Value Journey
• Buyer Persona
• Results Scorecard

Attendees can also receive free tools to help them get started.

Minneapolis Business Mentors is a Twin Cities-based non-profit that provides free resources to help small business leaders solve their challenges. We offer a wide range of mentoring, workshops, peer networking and online resources – all available where and when our clients need them most.

Learn more at www.MBMentors.org.

- CDT
Pitching Yourself and Your Company For Success
Alexis Walsko
Alexis Walsko
Lola Red, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

From pitching your business, raising money, recruiting talent and leading your teams, effectively channeling your own personal brand and networks can have a tremendous impact on your success.  

Learn tips and tricks behind successful PR strategies and fundraising campaigns.  
Alexis Walsko brings 22 years of experience as founder, marketer and leader to a conversation about how best to present yourself and your company to support your growing business.

- CDT
Building a Tech Stack to Grow With Your Business
Adam Stewart
Adam Stewart
Denamico, Chief Marketing Officer

Given all of the options out there when it comes to marketing, sales, and customer service technology, it can be challenging for businesses of any size to build a scalable solution. In this session, we'll provide a process for evaluating your current tech stack, identifying gaps, and creating a solution that can grow with your business over time.

In addition to the presentation, the event will include time for networking (snacks and beverages included).

- CDT
Don’t Have a Plan, Build a Strategy: How to Recognize and Prioritize Marketing Opportunities
Lindsay LaShell
Lindsay LaShell
Diamond + Branch, Founder + CEO

**Don’t Have a Plan, Build a Strategy: How to Recognize and Prioritize Marketing Opportunities**

Posting to Facebook. Sending email newsletters. Landing pages. Search ads. If you have a good budget and you do them as part of your marketing plan, they’ll probably yield some results.

But if you’re short on time, money, or even marketing talent, then it can be a slow and costly path to growth.

A high-performing marketing strategy has two core elements: A mechanism to recognize opportunities, and a method to prioritize them. 

In this talk, I’ll show you my very simple, well-tested approach to each of these elements and provide you with templates for you to leverage for your own marketing strategy. When executed well, you can expect more impact from less effort in the short term, which gives you even more opportunity in the long term.

- CDT
Happy Hour Discussion: Privacy & Marketing - Why privacy changes everything and how you can adapt
Nicolas Wegener
Nicolas Wegener
SendSquared, CEO

Join us for a relaxed, happy hour discussion about a serious topic, privacy. It may not be flashy, but it's critical to your business and the success of your marketing plans. 

April 2021, Apple introduced App Tracking Transparency, upending modern digital marketing and forcing marketers to adapt. ATT wasn't the first significant change to privacy in recent years (👋 GDPR), and it won't be the last. 

This fall, with the release of iOS 15, Apple will release Mail Privacy Protection which will dramatically impact how you measure the success of your email marketing campaigns. Open rates for email will essentially become a meaningless and unreliable measurement. 

Government regulations, device maker policies, and consumer awareness about privacy are changing rapidly, and the impact is not limited to just tech companies. For example, if you're a coffee shop with an Instagram and an email list, you need to consider consumer privacy as part of your overall marketing strategy. 

In this session, we'll discuss the current state of privacy, what has changed in recent years, and how you can adapt to the changing world and ensure your marketing dollars are still generating a return.

Wednesday, September 22, 2021

- CDT
Emergent Africa Forum (EAF)
Yannick Ebibie
Yannick Ebibie
Société d'Innovation Numérique du Gabon, CEO
Kelly Kingsley
Kelly Kingsley
Prima Microfinance Bank PLC, Chairman
Norbert Gehrke
Norbert Gehrke
TOKYO FINTECH, Founder and Representative Director
Ken Morris
Ken Morris
KnectIQ Inc.
Jeremy Faber
Jeremy Faber
Prosper Africa
Salisu Uba
Salisu Uba
NatQuest
Anne Gaitha
Anne Gaitha
Regal Africa Group
Armand Ngueti
Armand Ngueti
UBTS International Corp.
Aisha Kwaku
Aisha Kwaku
Aisha and Kwaku Associates
Bez Idakula
Bez Idakula
Music and Tech Space (MATS)

Theme: Illuminating Africa And The Diaspora.

The EMERGENT AFRICA FORUM is the signature event of the Africa Chamber of Digital Commerce (ACOFDC Inc.). A non-profit organization headquartered in Minnesota and serves as a gateway to the Africans in diaspora community and the continent of Africa. The EAF is a Digital confluence of elevated ideas and mindset. A solution focused event that seeks to illuminate and accelerate tech Investments in Africa and Diaspora community in strategic and impactful ways. The EAF seeks to bring together professionals, founders, investors and the public sector from Africa and the diaspora nations to showcase innovations, celebrate accomplishments, seal deals and foster a private-public partnership ecosystem.

- CDT
The Crucial Capability Every Entrepreneur Must Develop
Dennis Stauffer
Dennis Stauffer
Innovator Mindset, Founder and CEO

When launching a new venture, personal development is probably not at the top of your to-do list. Yet your greatest asset is yourself, and research has found that the strongest predictor of your startup success is your capacity to innovate. Innovativeness is essential to launching any new business venture, and that capability is determined by your mindset. But mindset is one of the most neglected capabilities by entrepreneurs. One that if addressed will dramatically shift your probability of success and the value you create.

In this session, you will discover a simple intuitive framework you can use to develop your innovativeness, and learn about tools you can use to gain high value feedback and measure your progress. Invest your time and resources where they will have the most impact on your venture—on yourself.

- CDT
Building a Company From Inside Out
Natty Zola
Natty Zola
Matchstick Ventures, Partner

65% of startups fail due to co-founder or interpersonal issues. The best way to avoid that is to build a company from the inside out by creating a culture that honors and acknowledges each person's unique style while also providing amble opportunities for professional growth. This session will talk about how to be the best version of yourself, show up as a team, and therefore achieve higher levels of team cohesion, happiness and performance.

- CDT
Startup success for non-technical founders
Zack Steven
Zack Steven
Cloudburst, SBC, CEO

There has never been a better time for non-technical founders to launch successful tech companies. Come learn tips and strategies in areas including product management, validation, no-code tools, founder friendly funding, and getting traction.

- CDT
Detour From The Default Path
Sarah Brown
Sarah Brown
GatherWell, PLLC, Founder

Together will think differently about the well-intended default path of our healthcare system by exploring several case studies and showcasing the successful start-up story of GatherWell. Sarah Brown, Founder of GatherWell, will challenge our natural instinct for convenient thinking to uncover gaps and identify value-add opportunities for some of the greatest health system challenges. This interactive session will inspire and engage healthcare entrepreneurship.

ZOOM INFO

https://us06web.zoom.us/j/85977247366

Meeting ID: 859 7724 7366

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+16465588656,,85977247366# US (New York)

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- CDT
11 Clues That Your Project Might Be In Trouble
Chip Pedersen
Chip Pedersen
Modern Logic, Director of Client Services

Shipping a software product (Website, app, a hardware device) is hard! It takes vision, teamwork, communication, talent, and a little magic. I'm sorry to say you are also going to run into problems. These problems will cost you time and money. Both killers for startups. The good news is that I have developed a sixth sense in identifying these problems. I will be sharing my top 11 clues that your project might be in trouble. I have gathered these clues over my 30+ years in software development. The goal of this presentation is to help you learn to identify these clues before they happen. After this presentation, you can take these clues and share them with your team, or software partner to make sure you stay on track. Let's explore these clues together at TCSW 2021.

- CDT
How to Find and Interview Your Ideal Customer
Walter Pape
Walter Pape
Go To Market Podcast, Enthusiasts

You have an idea/product. How do you validate the idea, know how to sell it, and start your business? In this presentation we will go over on how to define your ideal customer, find them, and conduct customer interviews.

- CDT
Preparing Your Startup for Investment
Jeff Robbins
Jeff Robbins
Avisen Legal, P.A., Attorney
Larry Fox
Larry Fox
Avisen Legal, P.A., Attorney
Bill Egan
Bill Egan
Avisen Legal, P.A., Attorney/COO
David Peteler
David Peteler
Avisen Legal, P.A., Attorney
Abigail Pettit
Abigail Pettit
Avisen Legal, PA, Attorney

Topics will include: Selecting the type of business entity and forming your company, Protecting your intellectual property, Employment matters including classification as independent contractors and non-compete agreements, How to use equity to attract, retain and motivate team members, Rules of Fundraising, including private placements, federal and state crowdfunding and networking events. With time to answer your questions!

- CDT
Basic Financial Modeling: Create Powerful Budgets, Forecasts, and Projections for Your Startup
Patricia Tatro
Patricia Tatro
Resolve Works, Fractional CFO
Jillian Mittelmark
Jillian Mittelmark
Resolve Works, Founder & CEO

Excel is a simple yet powerful tool you can use to build a financial model for your company. As you start or grow your business, building a financial model will help validate your business plan, set performance goals, provide critical insight into cash needs, and forecast various scenarios.

We’ll walk you through the process of how to identify and document your modeling assumptions, build drivers, and organize outputs so you can build a functional model to use in your business. Attendees will also receive free access to a downloadable modeling template to use as a starting point.

- CDT
Crowdfunding: What You Should Know Before You Start
Connie Rutledge
Connie Rutledge
FINNOVATION Lab, CEO
JK
Jeremy Kalin
Avisen Legal, Imapct Counsel, Attorney
MM
Matthew Messerli
University of Minnesota Law School, JD Candidate, 2022

In-person Location: FINNOVATION Lab: 817 Fifth Ave S UNIT 400, Minneapolis, MN 55404

Crowdfunding may seem simple, but a successful campaign requires building a crowd, and a smart funding strategy: which platform is right for you, what you’re giving in exchange for money, and how these choices can help you identify your strongest target audiences. Whether you are a social impact company looking to mobilize your community, or an innovative start-up willing to experiment with equity crowdfunding, we've got you covered. We will share the legal basics and business best practices for improving your chances to successfully crowdfund your company.

A collaborative project from FINNOVATION Lab, Avisen Legal and the University of Minnesota Law School.

- CDT
Among Us: Imposter Syndrome
Ryan Pedersen
Ryan Pedersen
Modern logic, Lead UI/UX

Learning what Imposter syndrome is, and ways to deal with it.

- CDT
- CDT
Using Goal Setting & Metrics to Grow Faster
Natty Zola
Natty Zola
Matchstick Ventures, Partner
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner

One of the top sessions taught at Techstars! In working with over 100 startups, the ones that performed the best used goal setting and metrics to align their team and achieve their goals. In this session, we'll talk about and teach easy yet powerful ways to be data driven and goal oriented as you scale your startup. You'll walk away with a deeper understanding of and tactics to implement goals and metrics.

- CDT
Beyond the Core - The magic of product ecosystems
GM
Gokul Muralidharan
Field Nation LLC, Sr Product Manager

Elevate your product offering by exploring the idea of a product ecosystem! Learn how to analyze your core business through the eye of a product manager and identify expansion opportunities. We’ll share Field Nation’s journey of expanding our product ecosystem through our successes and failures. Hosted by Gokul Muralidharan, a Senior Product Manager at a local software company called Field Nation.

- CDT
What Every Startup Needs to Know about Building/Deploying Custom Software
John Moore
John Moore
Intelletive, Director of Business Development

Who is this for? The focus of this presentation & material is aimed at non-technical founders but will be useful for technical founders as well. It assumes you are an entrepreneur with a technical feature or working in a tech startup. Most of the advice in this presentation leans towards software featured startups but will still be relevant for any startup because most will end up having business software living in the cloud.

- CDT
Health Law 101: Key Legal Issues for Health Care Startups and Investors
Marguerite Ahmann
Marguerite Ahmann
Fredrikson & Byron, P.A., Attorney
Ryan Johnson
Ryan Johnson
Fredrikson & Byron, P.A., Shareholder

This presentation will discuss the key legal issues for health care startup companies and investors, including IP and data rights, privacy and security, reimbursement, FDA, fraud and abuse, corporate practice of medicine, and other corporate law matters. Attendees will learn how to protect their assets, design a legal/compliance strategy, and avoid making costly legal/regulatory mistakes.

- CDT
Making Healthcare More Affordable for Everyone
Thomas Kosgei
Thomas Kosgei
IntelligentRx, Founder and CEO

How to save money on your doctor visits and prescriptions medications

- CDT
Demystifying Market Research
La Juana Whitmore
La Juana Whitmore
La Juana Whitmore Consulting, Owner

Everybody knows you have to do market research, but has anyone ever shared the secrets on how to effectively learn the nuances of your market? Join La Juana Whitmore, business strategist and small business consultant (not to mention curriculum lead at FINNOVATION Lab), to learn more about tips on finding publicly available information, techniques for digging deeper to understand more about your customers, and strategies for sizing your market.

- CDT
Doing More of the Right Things Faster
Natty Zola
Natty Zola
Matchstick Ventures, Partner

Startups are great at creating motion, but how do you ensure all that work and energy turns into progress? This session will share theories and practice guidance on how to get the most out of your time and energy while scaling a startup. This is one of the top presentations at Techstars.

- CDT
Find Out if You've Outgrown your Friend or Freelance Tech Team
Geri Huibregtse
Geri Huibregtse
Apiary, President
Tom Ferrara
Tom Ferrara
Apiary, Director of Production

The goal of the session is for startups to identify when they need to consider a tech partner, why they need a team that includes technical, design, product, and user expertise, and finally, how they begin to choose the right team to work with. 

All attendees will be entered into a drawing for a free Strategy Sprint with our team. A Strategy Sprint is a workshop in which we work with the founder to refine a business's goals and start to define the ideal next step in alignment with those goals. Perhaps it's a prototype, website, or some other solution... The end product is a clearer idea/plan of what will set the company up for success.

- CDT
Using No Code Tools to Launch Faster, Save Money, and Streamline Your Startup
Kyle Simmons
Kyle Simmons
No Code Collab, Creator

So you're building your company, but you don't have a technical expert on your team. The good news is that you don't *need* one. No code tools are quickly changing the way businesses operate and how web and mobile products are being released. In this session, you'll learn about some of the most popular No Code tools and explore several use cases for applying them to your business. You'll walk away with ideas for using No Code Tools to launch faster, save money, and streamline your startup.

- CDT
Rethinking “Best Practices”
Dr. Chris Brooks
Dr. Chris Brooks
Brown Venture Group, Co-Founder + Managing Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

The short phrase “best practices” has become a defining factor within the private equity industry, from due diligence processes for potential investments to vetting fund managers. In this session, Dr. Chris Brooks will explore how this single phrase has led to billions of dollars of missed opportunity, and he will propose steps to think differently moving forward.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Groove Capital's Angel Investor Rally
Reed Robinson
Reed Robinson
Groove Capital, Founder & Partner
Mickayla Rosard
Mickayla Rosard
Groove Capital, Head of Platform

REGISTRATION REQUIRED, click the following link to RSVP 

The purpose of this gathering is two-fold:

#1 - By this time Groove Capital will have made 16+ local investments, since launching in February. A lot is going to plan, some things have surprised us. Bottom line, we're successfully connecting early stage investors with Pre-Seed Minnesota-based startups, and we want to show you how.

#2 - The BETA Showcase is immediately following this event. Let's get excited about venture and angel investing, talk shop, and head over to that event to practice our craft. Register for the BETA Showcase here.

Who should consider attending - LPs & Angel investors (Groove or otherwise) and anyone who has ever wanted to learn more about angel investing.

- CDT
Black Fashion Week MN Presents Black Girl Magic Fashion Show

Join Black Fashion Week MN and enjoy some of the Hottest Upcoming Female Designers! Te La Vie Speak Easy, Scissors and Sass and The Macc Brand. Whisky Fashion Fun! Black Fashion Week MN provides a platform for the talented and brown creative designers

This is a partnership with Black Fashion Week MN. Tickets for this event can be purchased here: https://www.eventbrite.com/e/bfwmn-presents-black-girl-magic-fashion-show-tickets-166297196391?aff=ebdsoporgprofile

Thursday, September 23, 2021

- CDT
Learn the Basics of Selling On Amazon.com
John Guenther
John Guenther
Product Launcher, Owner

Selling your products on Amazon.com offers your brand incredible visibility and sales potential. Learn the pillars of success and how to optimize your product pages, launch products, grow sales and control how your brand is represented on Amazon.com.

- CDT
Making Peace with Non-Violent Communication
Casie Siekman
Casie Siekman
soona, Software Engineer

Non-violent communication is a skill set that enables effective communication with others by bringing the focus back to oneself.

NVC can help you communicate with others in a manner that maximizes productivity, minimizes misunderstanding and encourages us to appreciate the unique humanity that each person brings.

- CDT
The Art of Tech: Unlocking Creative Possibilities
Rukia Sheikh-Mohamed
Rukia Sheikh-Mohamed
Soona, Full Stack Software Engineer

We’re often lumped into two categories: creative or technical. But we’re here to prove that wrong. With the combination of art and tech, new categories are possible! From making high-quality media accessible to all to helping creatives focus on the essential parts of their roles, we’ll use real examples of how creativity + tech play together at soona. We’ll walk through what’s possible with the combination of these two arts and give you tips on how to incorporate them into your work.

- CDT
How To Design & Deliver an Elevator Speech
Bryan Sykora
Bryan Sykora
Minneapolis Business Mentors, Mentor and Trainer

An elevator speech is a short statement designed to get the attention and interest of investors, potential customers, and other people important to your business. It explains in simple terms what you do, why you do it, how you’re unique, and why it’s important to the listener. this short speech should do all of that in 30 seconds or less!

For entrepreneurs, the speech should present your business in a way that gets attention and makes a listener interested enough to say, “Tell me more.”

- CDT
Why The Brain Follows - The Science of Us vs Them
Terry Wu
Terry Wu
Why The Brain Follows, President

America and the world have become more and more divided. The attention of the public and the media has been on race, politics, and religion. However, new divisions keep dominating the spotlight. Based on decades of scientific research, it is evident that the human brain is wired to seek group belonging and group identities. Wherever there are groups, there are “Us” and “Them.” Instead of getting confused by all that divides us, it is important to understand our innate desire for group affiliation. More importantly, it is crucial to understand how such a desire can work for and against us at the same time.

In this talk, you will learn about the science of the us-vs-them divide. You will find out how this unconscious divide can be learned or changed quickly. You will discover the impact of us-vs-them on our decisions and judgments. You will gain insights into how we can bridge this divide and create more harmony.

- CDT
OnRamp Education & Workforce Innovation Accelerator Premiere

This Premiere Event is a celebration of the latest OnRamp Education & Workforce Innovation Accelerator class of innovative startups and entrepreneurship.

Join us and meet this amazing cohort!

Watch this virtual event in person or participate from the comfort of your home or office through Hopin.

- CDT
Customer Experience (CX) Strategy for Startups
Andrew Boucher
Andrew Boucher
Andrew Boucher Consulting, Principal Consultant

How can startups deliver world-class experiences to their customers while still working to scale and find a foothold? As AI and automation becomes ubiquitous, good brands are using a mix of technology and human touch to help customers succeed, make them happy, encourage referrals, and reduce churn. You don't need expensive tools or large teams to deliver great experiences, though. This talk with show you how with intentionality, planning, hard work, and dedication to the customer across your whole business, your startup can deliver amazing experiences.

- CDT
Tips For Hiring Developers and Designers in 2021
Matt Decuir
Matt Decuir
Invisible Network, Founder
Jen Williams
Jen Williams
mohio XD, Design Principal

Having trouble hiring developers and designers? 

So is everyone else. Come to this session for actionable advice, strategies, and recommendations to set yourself up for success when hiring devs and designers in 2021 and beyond.

- CDT
EdTech Startup Guide published by AWS
Mike Baur
Mike Baur
Amazon, Head of EdTech Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Join us for an overview of the EdTech Startup Guide, published by Amazon Web Services' EdStart team. During this presentation we will cover industry advancements, identify emerging trends, and discuss how you can integrate solutions/features into your products using advanced cloud technologies to help revolutionize education globally. We will talk about the current state of the EdTech startup market, and forward-looking trends that early stage EdTechs should be aware of, such as, fundraising best practices, technology trends to consider, and some tips from industry experts.

Q&A will follow. 

Download the EdTech Startup Guide and learn valuable cloud insights from EdTech founders.

Connect with us: pages.awscloud.com

PARKING INSTRUCTIONS

There is a large paid parking lot right next to the T3 building (323 N Washington Ave, Minneapolis, MN 55401). 

- CDT
Three Strategies for Building a Consultancy That Matters
Suzi Hunn
Suzi Hunn
Teach Your Thing, Learning Strategist

In today’s disrupted economy, self-employment is a powerful tool for building something that matters, while reclaiming flexibility and creative freedom. If you’ve been dreaming of turning your knowledge into a consultancy that empowers individuals and community, this session is for you.

In this interactive session, you’ll be asked to consider who you can serve, uniquely. You’ll ponder the values you’re called to take a stand for. You’ll consider the superpowers you can bring to your audience. And you’ll ponder how to shape your first offering in a way that engages these actual people, rather than getting lost in your head.

Launching a consulting business in our marketplace isn’t just about making money. Today’s creative thinkers must solve problems that challenge tired narratives about who’s worthy of opportunity and imagine new ways for purpose to influence profit. In this interactive webinar, you'll explore how to:

*Map your market sweet spot *Conduct a field study of what's out there, so you can stand out *Create a pilot for your first offering, so you can validate your idea

It’s designed for:

*Purpose-driven professionals pondering a side-gig or business idea *Freelancers in their first year of building a purpose-driven brand *Employees who know the pain of living one foot in and one foot out, at a job they once enjoyed but now holds them back *Individuals who’ve been laid off and now have an inkling that self-employment could become a viable path instead *Those who care about about social, economic, on environmental justice and want to use their talents to make a difference

- CDT
The Ties Between Sister Companies
Steve Rogers
Steve Rogers
Anchor Plastics and Think Different, Anchor Plastics- President/CEO Think Different- Founder/CEO

Overview of the sister companies Anchor Plastics and Think Different lending and how they go hand in hand with each other. Learn about what we can do to help entrepreneurs, companies, and you to be successful.

- CDT
Finding Emotional, Relational & Mental Wellness in the Startup/Tech Community
Wynne Reece
Wynne Reece
The Creative's Counsel by Reece Law, P.L.L.C., Partner
Jen Labanowski
Jen Labanowski
Good Human Work, Co-founder and Licensed Therapist

We all bring certain challenges to the systems that we join. Personality clashes, individual anxieties and differing world-views can create tension, miscommunication and conflict. In the startup/tech world, interpersonal and personal difficulties can inhibit growth, decelerate progress, and invite the downfall of an otherwise promising venture. 

Join Wynne Reece, founder of The Creative's Counsel® and Jen Labanowski, LMFT co-founder of Good Human Work, for a candid conversation about the difficulties of finding and maintaining emotional, relational and mental wellbeing within the startup/tech community. Wynne and Jen will share their experiences, observations and insights about struggles and stigma that are commonly experienced in the startup world. Jen will also offer skills and strategies for recovering from burnout, improving emotional and relational health, and increasing healthy communication.

Friday, September 24, 2021

- CDT
How the State Supports Startups
Jeff Nelson
Jeff Nelson
Minnesota Department of Employment & Economic Development, Executive Director (interim)
Nila Gouldin, MPH
Nila Gouldin, MPH
MN DEED, Launch Minnesota Grant Administrator
Sarah M Miller
Sarah M Miller
MN DEED, Business Community Development Representative
Neela Mollgaard
Neela Mollgaard
Launch Minnesota, Executive Director
Drew Lindorfer
Drew Lindorfer
MN Department of Employment and Economic Development (DEED), Senior Loan Officer
Chinwe Ngwu
Chinwe Ngwu
Minnesota Department of Employment & Economic Development, Senior Loan Officer

Attendees can learn about the many resources DEED offers startups and entrepreneurs.

- CDT
How to Build a CPG Brand
Kate LaBrosse
Kate LaBrosse
Kate LaBrosse Consulting, CEO/Founder

Tuning in virtually? Watch live on Hopin on the Stage here.

Learn what it takes to launch and build a successful CPG brand from an industry insider and someone who has both called on many of the biggest accounts in the country and helped manage some of the most successful brands in natural retail.

- CDT
Restaurant Tech For The Win and For The Future
Jonathan Banks
Jonathan Banks
NCXT, President and Founding Partner

Restaurant Operators were relentless and fierce, battling through the pandemic to keep all of us fed. Learn about the technology they used to keep the tacos hot and the ice cream cold all while being delivered to your doorstep.

- CDT
Food Upcycling: Eating Our Way Out of Climate Change
Sue Marshall
Sue Marshall
NETZRO, SBC, Founder & CEO

Come hear, see and taste how food that would otherwise be wasted can be upcycled in to new food ingredients that can feed more people better and eliminate food waste. Learn about the innovative ag & food technologies that are behind this new industry of food upcycling.

- CDT
Customer Obsession Creates Restaurant Resiliency
Jonathan Banks
Jonathan Banks
NCXT, President and Founding Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

The pandemic drove a wedge between restaurants and their customers causing many losses and even more heartbreak. In this talk, we'll take a look at 3 Minnesota restaurants that were customer-obsessed and thrived because of it. Create a bond with your customer that no pandemic, restriction, or shut down can stand between - here's how.

- CDT
Location, Privacy, and Craft Breweries
Eric Dorphy
Eric Dorphy
Twin Cities App Dev LLC, Founder

The Craft Experience is a new craft brewery and taproom focused application that is built upon the latest features and capabilities on iPhone, iPad and more. Learn how we are building an intelligent location-aware app without sacrificing user data privacy in the process.

Data privacy is a rapidly changing landscape for mobile apps and technologies all over the world. So many companies provide their services at the cost of users giving up their data and privacy, but it doesn't have to be that way.