Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Track

Monday, September 20, 2021

- CDT
Digital Equity - The Next Great Equalizer
Gloria Jeff
Gloria Jeff
Minnesota Department of Transportation, Project Director of Rethinking I-94 Project
Andrea Wood
Andrea Wood
BestBuy, Vice President of Social Impact
PJ Hill
PJ Hill
Wells Fargo Advisors, Financial Advisor
Richard Graves
Richard Graves
University Of Minnesota, Director of the Center for Sustainable Building Research
Tyler Milligan
Tyler Milligan
Milligan Partners, Managing Partner
Will Preble
Will Preble
Aeterna, CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

What role is technology based innovation playing or can play to transform livability, sustainability, mobility, workability for all communities and people in our cities?

- CDT
Future of Mobility Tech & Research Showcase
Tammy Meehan Russell
Tammy Meehan Russell
The Plum Catalyst, Founder/ Chief Catalyst
Jeremy Xie
Jeremy Xie
University of Minnesota, Ph.D. student
Raj Rajamani
Raj Rajamani
University of Minnesota, Associate Director
Brian Davis
Brian Davis
University of Minnesota, Research Fellow
Guang Yang
Guang Yang
Daynamica, Inc, Chief Operating Officer
Tara Olds
Tara Olds
MnDOT, Deputy Director
Tyler Milligan
Tyler Milligan
Milligan Partners, Managing Partner
Heidi Corcoran
Heidi Corcoran
Milligan Partners, Mobility Innovation Strategist

Come see and explore the 3 research and technology demo stations including Micro-mobility, Vehicles, and Digital Technologies

- CDT
Tackling the Affordable Housing Crisis Through a New Investment Strategy
Warren Hanson
Warren Hanson
Greater Minnesota Housing Fund and Minnesota Equity Fund, President and Chief Executive Officer
PJ Hill
PJ Hill
Wells Fargo Advisors, Financial Advisor
Tim Marx
Tim Marx
Catholic Charities, CEO
Sarah Harris
Sarah Harris
Aeon, Executive Vice President
Shannon O'Leary
Shannon O'Leary
St Paul & Minnesota Foundation, Chief Investment Officer

Tuning in virtually? Watch live on Hopin on the Stage here.

Join our panel of developers, investors, and housing experts as they discuss a new investment idea that is fast, cost-effective, sustainable/resilient while offering market returns for investors.

- CDT
Investing in Our Collective Futures!
Kristin White
Kristin White
Minnesota Department of Transportation, Executive Director
Mary MacCarthy
Mary MacCarthy
University Of Minnesota, Venture Center Senior Program Manager
Bernadine Joselyn
Bernadine Joselyn
Bladin Foundation, Director of Public Policy & Engagement
Lily Shaw
Lily Shaw
Startup Space, Vice President of Client Experience
Susan Hammel
Susan Hammel
Cogent Consulting PBC, CFA/ CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Marc Majors
Marc Majors
Minnesota Department of Employment and Economic Development, Director of Employment and Training Programs (ETP) Division
Mary Rick
Mary Rick
City of Saint Paul, Director of Business Development

Tuning in virtually? Watch live on Hopin on the Stage here.

Why the Entrepreneurial Ecosystem needs to invest in entrepreneurs and reimagining our cities and communities in a post pandemic and George Floyd world

- CDT
What's your Blueprint for becoming Future Ready?
John Paul Farmer
John Paul Farmer
City of New York, Chief Technology Officer
Steve Grove
Steve Grove
Minnesota Department of Employment and Economic Development
Sabina Saksena
Sabina Saksena
Founding Member of Smart North and CEO of Cytilife

Tuning in virtually? Watch live on Hopin on the Stage here.

Fireside chat with John Paul Farmer, CTO of NYC and Commissioner Steve Grove of DEED. What's their Blueprint for their city and state and becoming Future Ready?

Tuesday, September 21, 2021

- CDT
Sales & Marketing Track
Casey Shultz
Casey Shultz
BETA, Executive Director
Kelly Schultze
Kelly Schultze
BETA, Managing Director
Kelvin Johnson
Kelvin Johnson
Brevity, CEO

TCSW is proud to partner with Denamico and Lola Red to present the Twin Cities Startup Week Sales & Marketing Track. Hear from innovative entrepreneurs, dynamic business leaders, and game-changing experts as they share insights on how the future of Sales & Marketing is being shaped.

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks 

9:15 AM - The Power of Community in Marketing

10:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Sales 

11:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Marketing

1:15 PM - The 2 Keys to Successfully Marketing your Business 

2:25 PM - Stop Guessing, Start Asking: Using Research to Drive Growth

3:40 PM - Pitching Yourself and Your Company For Success

MOTHER'S ROOM

The Machine Shop offers a beautiful mother's room for attendees. Please check in at the front desk when you arrive and we'll direct you to the room.

PARKING / ENTRANCE INSTRUCTIONS

The best door to enter is the main set of double doors (the 2nd set from our small parking lot to the east of our building) off of 3rd street. 

The Machine Shop has limited parking in its parking lot, but is a very short walk from bus routes 6, 250, 261, 264, 270, 288. Best parking options:

Machine Shop Parking Map.pdf

- CDT
The Power of Community in Marketing
Jess Von Bank
Jess Von Bank
Leapgen, Head of Marketing

Tuning in virtually? Watch live on Hopin on the Stage here.

Jess Von Bank is the Head of Marketing for Leapgen and organizer of the Now of Work global community. The Now of Work community launched by Leapgen at the beginning of a global pandemic is a movement to better serve humanity by humanizing work. It represents the humanization and digital disruption of work during the most historic labor market and business cycles we’ve seen in modern times. In this opening keynote, Jess discusses community-centric marketing to build brand, grow loyalty, adapt and remain authentic in wildly changing times, and drive innovation.

- CDT
Twin Cities Podcast Hosts UNPLUGGED, Part 1: Sales
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Mike Jackson
Mike Jackson
Black Tech Talent, Founder & CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Kristi Piehl
Kristi Piehl
Media Minefield, Founder & CEO
Allison Kaplan
Allison Kaplan
Twin Cities Business, Editor in Chief

Tuning in virtually? Watch live on Hopin on the Stage here.

This two-part Clubhouse-style event is bringing together Twin Cities podcast hosts to extract what they’ve learned from their conversations with notable guests in the startup realm, corporate world, and tech space.

In Part 1 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to chat about using podcasting as a tool to grow a business, judging the success of episodes, using podcasting for lead generation, preparing for interviews, and more!

Wednesday, September 22, 2021

- CDT
Founder Track presented by Samsung Next
Casey Shultz
Casey Shultz
BETA, Executive Director
Jeff Aguy
Jeff Aguy
2043 and NCXT, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

Samsung Next is proud to present the Twin Cities Startup Week Founder Track. Please join us as we explore the entrepreneurial journey from how to start your own startup to funding options to how to grow and scale. We’ll hear from seasoned entrepreneurs, local investors, and other community leaders that want to ensure the next Fortune 500s are started in our own backyard. If you’re a founder or interested in starting a company - this track is for you! Breakfast and lunch provided. 

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks

9:15 AM - Lessons from Black Tech Leaders

10:30 AM - If You Build It Will They Come? How To Hire and Retain Your First Employees

11:25 AM - How is the MN Startup Market Perceived by Out of State VCs?

12:10 PM - Growing Your Business: Do I Raise Money to Fund my Startup? - A Lunch Discussion Presented by Traction Capital

1:15 PM - Come Meditate! A Mindfulness Break.

1:45 PM - Understanding your startup funding options 

2:55 PM - Your Strategic Playbook for Growth & Execution

4:00 PM - Rethinking Best Practices

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
If You Build It Will They Come? How To Hire and Retain Your First Employees
Matt Meents
Matt Meents
Yardstik, CEO and Founder
Courtney Howard, CBPA
Courtney Howard, CBPA
Insperity, Certified Business Performance Advisor

Tuning in virtually? Watch live on Hopin on the Stage here.

Building a successful business requires bravery, tenacity, and a commitment to crafting a top-flight workplace that doesn’t let your imagination get stifled. It also hinges on getting the foundational stuff right – things like payroll, policies and procedures, employee benefits and employer-related compliance.  The best way to attract investors to your startup is to demonstrate operational credibility to prove that your company is ready to maximize their investment dollars. 

Start-up superstar Matt Meents joins Human Capital advisor Courtney Howard for a fireside chat to discuss the 10 foundational principles of building a well-established HR infrastructure to make sure you hire the right talent in the right way.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Come meditate! A mindfulness break.
Quyen Balter
Quyen Balter
Peacefulness Meditation, CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

Come to do a short meditation to get yourself recharged for the rest of the day. This meditation session is easy to do, so whether you are new or experienced at meditation, you'll feel right at home with it.  

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Your Strategic Playbook for Growth & Execution
Chelsey Paulson
Chelsey Paulson
Keystone Group International, COO

Tuning in virtually? Watch live on Hopin on the Stage here.

Vision tells everyone where you are going, strategy tells everyone how you will get there. An excellent business growth strategy outlines a unique path that provides its customers truly differentiated value. This is what increases a company's value. The execution is sometimes underestimate and execution is what clears the way and puts structures, processes and capabilities in place to make strategy effective. This workshop style session will provide guidance and tools to creating strategic initiatives to get strategic execution and results.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Rethinking “Best Practices”
Dr. Chris Brooks
Dr. Chris Brooks
Brown Venture Group, Co-Founder + Managing Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

The short phrase “best practices” has become a defining factor within the private equity industry, from due diligence processes for potential investments to vetting fund managers. In this session, Dr. Chris Brooks will explore how this single phrase has led to billions of dollars of missed opportunity, and he will propose steps to think differently moving forward.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.

Thursday, September 23, 2021

Friday, September 24, 2021

- CDT
How to Build a CPG Brand
Kate LaBrosse
Kate LaBrosse
Kate LaBrosse Consulting, CEO/Founder

Tuning in virtually? Watch live on Hopin on the Stage here.

Learn what it takes to launch and build a successful CPG brand from an industry insider and someone who has both called on many of the biggest accounts in the country and helped manage some of the most successful brands in natural retail.

- CDT
Customer Obsession Creates Restaurant Resiliency
Jonathan Banks
Jonathan Banks
NCXT, President and Founding Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

The pandemic drove a wedge between restaurants and their customers causing many losses and even more heartbreak. In this talk, we'll take a look at 3 Minnesota restaurants that were customer-obsessed and thrived because of it. Create a bond with your customer that no pandemic, restriction, or shut down can stand between - here's how.

- CDT
State of Startup + Enterprise Partnerships in MSP
Matt Lewis
Matt Lewis
Greater MSP, Vice President of Strategic Initiatives
Stephanie Rich
Stephanie Rich
Bread and Butter Ventures, Head of Platform
Dominic Iannazzo
Dominic Iannazzo
EY, Partner, Strategy & Transactions
Al Cornish
Al Cornish
Gener8tor, General Partner
Brittany Clements
Brittany Clements
Allianz Life Ventures, Managing Director

Tuning in virtually? Watch live on Hopin on the Stage here.

Minneapolis-Saint Paul is a “headquarters economy,” home to the highest concentration of Fortune 500 headquarters in the country. That can be a huge asset for local startups when corporations act as customers, investors, and partners, as well as support programs like local accelerators or events like Twin Cities Startup Week. Partners across the Forge North coalition, including the Carlson School of Management, Target, Medical Alley Association, EY, and others, worked together to interview dozens of the region’s largest corporations and learn all the ways they’re engaging startups today and what more could be possible in the years to come. Join us to unpack the results.

- CDT
The Real Pitch MN
Brett Brohl
Brett Brohl
Bread and Butter Ventures, Managing Partner
Mary Grove
Mary Grove
Bread and Butter Ventures, Managing Partner
Stephanie Rich
Stephanie Rich
Bread and Butter Ventures, Head of Platform

Tuning in virtually? Watch live on Hopin on the Stage here.

What are investors really thinking when they hear a startup pitch? See 5 MN-based startups pitch experienced investors Brett Brohl and Mary Grove from Bread and Butter Ventures. Brett and Mary will give live feedback and provide insight into the investor thought process, giving you an inside peek at what investors think about pitch decks, round sizes, competition slides and more!

Startups can apply to pitch here.