Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Workshop

Saturday, September 18, 2021

Monday, September 20, 2021

Tuesday, September 21, 2021

- CDT
What’s Changed? Adjusting to Customer Needs in the New Normal
Jim Handy
Jim Handy
Minneapolis Business Mentors, Mentor, trainer, peer roundtables

As we fully enter post COVID, will there be new normal changes in your customers’ buying expectations? Changes in what they buy, how they buy it, how they prepare to use it, use and finish using your product, how they feel about your product/brand?

Using the Lean Canvas Value Proposition model and reviewing emerging consumer trends, participants will examine their business Value Proposition (customer promise) to learn and address post COVID changes in customer solution needs. Which elements remain valuable, which should be adjust and which should be added to provide maximum customer satisfaction and a competitive edge?

- CDT
Creative Video to Tell and Sell Your Story
Gabe Skelly
Gabe Skelly
Skelly Video Productions, Owner and Creator
Angela Skelly
Angela Skelly
Skelly Video Productions, Co-Owner

We will share some tools and tips on how to easily create video that stands out. These will include lighting, audio, 360 video, live video and drones. This is an active sessions and questions are a big part.

- CDT
Fundraising AMA w/ VC
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner
Natty Zola
Natty Zola
Matchstick Ventures, Partner

Ryan Broshar & Natty Zola - Partners at Matchstick Ventures - will open the mic and answer any and all questions founders have about pre-seed and seed stage fundraising for startups in this "ask me anything" format. Come with questions and look forward to a lively dialogue amongst the partners and participants.

- CDT
PLAY Your Way to a Profitable Holiday Pre-Sale Campaign
Bob Sparkins
Bob Sparkins
Leadpages, Sales Marketing Manager
Jeanette Dorazio
Jeanette Dorazio
Leadpages, CEO
Madeline Blasberg
Madeline Blasberg
Leadpages, Director of Marketing

This session is for you if: you are considering a pivot in your current business, you're thinking about developing a software product or service offering, or you're driven to help people but don't know what to focus on first.

Here's the scoop.

Before you take the leap in creating your MVP (minimum viable product) in isolation, focus instead on developing your MVA (Minimum Viable Audience). Discover the specific steps you can take to validate your business idea by working with people willing to pay for your future product and provide their feedback.

Join Bob Sparkins (Sales Marketing Manager), along with Jeanette Dorazio (CEO) and Madeline Blasberg (Director of Marketing) for this presentation and workshop from Leadpages.

- CDT
Grow your Business by Creating a Marketing Machine
Ali Moledina
Ali Moledina
Kaizen Consulting Group, Partner, Business & Leadership Coach

Every business needs a constant flow of new customers to ensure that it thrives in the long term. This workshop will explore 3 guiding principles to create a marketing machine so that your business has consistent quality leads. Attend this workshop if you would like help on making marketing theory relevant to your business. This is an interactive session and you will leave this workshop with the following:

1. Powerful insights and 'aha' moments for your business 2. A focused action plan to implement in your business 3. A free 1:1 follow-up strategy session with a Business Coach to plan your business growth

Wednesday, September 22, 2021

- CDT
Building an Advisory Business to Grow Your Network
Cathy Paper
Cathy Paper
RockPaperStar, President

Building a network is a shortcut for growth. Whether you are creating a board of advisors or looking for funding or employees you want to have a strategy for who to reach and how to build relationships. Start identifying who you want to meet and where you would find them. As well you can learn specific tips and blueprints for how to grow your network with confidence.

- CDT
Strengthen Your Mental Fitness
Chelsey Paulson
Chelsey Paulson
Keystone Group International, COO

Are you at times, or often, self-critical or blame others for things that don’t go the way you want them to? Do you find it difficult to see challenges as opportunities? Do you ever feel you are in a rut and don’t know how to get out? If so, this workshop was designed for you. Positive Intelligence is a measure of your Mental Fitness, called PQ (Positive Intelligence Quotient). If you’re mentally fit, you can handle life’s great challenges without mental stress or other negative emotions. You’ll be happier and perform better.

- CDT
Overcoming Burnout with Mindful Productivity for Entrepreneurs
Rahul Bhojwani
Rahul Bhojwani
Turia.ai, Inc., Co-founder, CEO
Tamara K. Torres, ND
Tamara K. Torres, ND
Optima Results Coaching, Founder/Coach

To be most effective as entrepreneurs, we need something better than the currently broken systems of productivity. The Mindful Productivity paradigm is the answer to achieve a state of flow, greater focus, and clarity throughout the day.

Research also demonstrates that burnout and work-related stress have increased during the pandemic and meditation has been the most fruitful solution (Microsoft - Sept 2020 *).

In this hands-on workshop, you will take away tangible hacks designed to help you implement a Mindful Productivity routine for yourself and your team.

*https://www.microsoft.com/en-us/microsoft-365/blog/2020/09/22/pulse-employees-wellbeing-six-months-pandemic/

- CDT
Great Leadership Without the Scars - Avoiding Mistakes as a Manager
Scott Jacobs
Scott Jacobs
Groveland Leadership, Co-Founder
Rick RIttmaster
Rick RIttmaster
Groveland Leadership, Co-Founder

As businesses grow, leadership at all levels becomes critical for success. Early leaders frequently miss out on scarce training resources, opening up the company to risks and missed opportunities.

Whether you lead a team of two or two hundred, leadership is a critical skillset and essential for a successful business. During this session, we will identify the leadership skills vital for success of a new manager, and learn strategies to build those skills today so you are ready to face the challenges of tomorrow.

- CDT
Your Strategic Playbook for Growth & Execution
Chelsey Paulson
Chelsey Paulson
Keystone Group International, COO

Tuning in virtually? Watch live on Hopin on the Stage here.

Vision tells everyone where you are going, strategy tells everyone how you will get there. An excellent business growth strategy outlines a unique path that provides its customers truly differentiated value. This is what increases a company's value. The execution is sometimes underestimate and execution is what clears the way and puts structures, processes and capabilities in place to make strategy effective. This workshop style session will provide guidance and tools to creating strategic initiatives to get strategic execution and results.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Your Body's Energies: A Missing Piece in Your Wellness Toolkit? (and why it's not all "woo-woo")
Therese Naber
Therese Naber
All Being Energy LLC, Founder

Today's world can feel stressful and challenging, and many of us are looking for ways to feel more resilient in the face of it all. I believe working with your body’s energies can be a very helpful tool to add to your wellness toolkit. Many people don't know what the body's energies are and/or they think it's all too "woo-woo" to consider, which is completely understandable. In the workshop, I’ll explain what I mean by the body's energies and consider different ways to work with them. We’ll also discuss some of the science that supports these ideas. I'll show some quick and easy techniques to support your body's energies (which are great adjuncts to other wellness practices). You'll leave with a better understanding of your body's energies, as well as with some practical techniques that you can use on a daily basis.

Thursday, September 23, 2021

- CDT
Marketing Basics….for the Non-Marketer
Ben Marcovitch
Ben Marcovitch
Minneapolis Business Mentors, Coach & Mentor - Volunteer

Every small business needs a solid foundation. This event is valuable to new and existing businesses that have not established “core” marketing competencies that are necessary to be successful. The 4Ps (Price, Product, Promotion, Place) and Brand Positioning will be reviewed. Real life examples will be used to communicate the thought process, and templates will be included to facilitate engagement during and after the event.

Minneapolis Business Mentors is a premier source of small business advice for entrepreneurs and established businesses. We were founded and are staffed by experienced executives and business owners. We are a volunteer, nonprofit organization whose mission is to promote the success of entrepreneurs and small businesses in Minnesota and the upper Midwest.

- CDT
Why Visual Planning for Your Instagram Feed Matters
Erica Thompson
Erica Thompson
soona, director of creative
DK Tong
DK Tong
soona, Associate Director of Creative

In the virtual world social media is the new store front. This resource is the new way of creating foot traffic towards converting sales on your product, service, or experience. This means your visuals & content matter. Join the soona crew as we spill the deets on how to level up your social media content strategy.

Friday, September 24, 2021

- CDT
Leverage Your Success with the Four Tendencies
Tamara K. Torres, ND
Tamara K. Torres, ND
Optima Results Coaching, Founder/Coach

Discover strategies to create SMARTER goals and leverage self-knowledge in order to follow-through and achieve your objectives. This interactive workshop will give you tools to clarify your priorities, harness your change tendencies, and improve focus to be more effective personally and professionally. Learn more about the Four Tendencies by taking the free quiz in advance of the workshop: https://quiz.gretchenrubin.com/

- CDT
The Blue Connection: An Interactive Circular Economy Simulation
Juli Lassow
Juli Lassow
JHL Solutions, LLC, Founder & Principal
Chuck Nemer
Chuck Nemer
The Guru of Biz, Trainer for all things Circular Economy and Supply Chain Management

Retailers and consumer brands today struggle to develop and implement strategic, sustainable frameworks. The Circular Economy provides an impactful way of creating and building a business that is both profitable and sustainable. In our 3-hour simulation workshop, you’ll interact with small groups as we take you through the basics of what the Circular Economy is and what the core business decisions are. Also covered will be key performance metrics used to implement, measure, and communicate progress. This session is an experiential approach to building and executing a profitable, sustainable business model.

You'll need your cell phone for this session, and a laptop would be helpful but is not required.

- CDT
The Real Pitch MN
Brett Brohl
Brett Brohl
Bread and Butter Ventures, Managing Partner
Mary Grove
Mary Grove
Bread and Butter Ventures, Managing Partner
Stephanie Rich
Stephanie Rich
Bread and Butter Ventures, Head of Platform

Tuning in virtually? Watch live on Hopin on the Stage here.

What are investors really thinking when they hear a startup pitch? See 5 MN-based startups pitch experienced investors Brett Brohl and Mary Grove from Bread and Butter Ventures. Brett and Mary will give live feedback and provide insight into the investor thought process, giving you an inside peek at what investors think about pitch decks, round sizes, competition slides and more!

Startups can apply to pitch here.