Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Hopin 52

Tuesday, September 21, 2021

- CDT
How Experimentation in a Consumer Business Improves Both Business and Customer Outcomes
Andrew Schneider
Andrew Schneider
OurFamilyWizard, Growth lead
Bridgette Haymaker
Bridgette Haymaker
OurFamilyWizard, Chief Marketing Officer

Hear about how experimentation can deliver significant customer and business value. While the concept of A/B testing is commonly talked about, learn practical advice about how to get started in executing on experiments to drive near-term results, accelerate learnings, and define future strategies. You will hear from people across product, growth, and marketing who have executed on experimentation across both consumer and B2B businesses. Learn how OurFamilyWizard, the market leading co-parenting application, has implemented the right technology, operational framework, and strategic approaches to accelerate business results while reducing customer friction and improving customer satisfaction. We’ll walk through several examples of experiments, how hypotheses are formed, what we needed to get started, what we learned along the way and ultimately the business and customer outcomes we achieved. If you’ve always wondered if experimentation and a / b testing is right for your business then this session is for you. We’ll plan to answer the following questions: Is experimentation right for my business? What business and customer outcomes can I expect? What do I need to get started?