Twin Cities Startup Week 2021 Twin Cities Startup Week 2021


Thursday, September 23, 2021

Why The Brain Follows - The Science of Us vs Them
Terry Wu
Terry Wu
Why The Brain Follows, President

America and the world have become more and more divided. The attention of the public and the media has been on race, politics, and religion. However, new divisions keep dominating the spotlight. Based on decades of scientific research, it is evident that the human brain is wired to seek group belonging and group identities. Wherever there are groups, there are “Us” and “Them.” Instead of getting confused by all that divides us, it is important to understand our innate desire for group affiliation. More importantly, it is crucial to understand how such a desire can work for and against us at the same time.

In this talk, you will learn about the science of the us-vs-them divide. You will find out how this unconscious divide can be learned or changed quickly. You will discover the impact of us-vs-them on our decisions and judgments. You will gain insights into how we can bridge this divide and create more harmony.