Twin Cities Startup Week 2021 Twin Cities Startup Week 2021

Machine Shop: 300 2nd St SE, Minneapolis, MN 55414

Tuesday, September 21, 2021

- CDT
Sales & Marketing Track
Casey Shultz
Casey Shultz
BETA, Executive Director
Kelly Schultze
Kelly Schultze
BETA, Managing Director
Kelvin Johnson
Kelvin Johnson
Brevity, CEO

TCSW is proud to partner with Denamico and Lola Red to present the Twin Cities Startup Week Sales & Marketing Track. Hear from innovative entrepreneurs, dynamic business leaders, and game-changing experts as they share insights on how the future of Sales & Marketing is being shaped.

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks 

9:15 AM - The Power of Community in Marketing

10:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Sales 

11:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Marketing

1:15 PM - The 2 Keys to Successfully Marketing your Business 

2:25 PM - Stop Guessing, Start Asking: Using Research to Drive Growth

3:40 PM - Pitching Yourself and Your Company For Success

MOTHER'S ROOM

The Machine Shop offers a beautiful mother's room for attendees. Please check in at the front desk when you arrive and we'll direct you to the room.

PARKING / ENTRANCE INSTRUCTIONS

The best door to enter is the main set of double doors (the 2nd set from our small parking lot to the east of our building) off of 3rd street. 

The Machine Shop has limited parking in its parking lot, but is a very short walk from bus routes 6, 250, 261, 264, 270, 288. Best parking options:

Machine Shop Parking Map.pdf

- CDT
Twin Cities Podcast Hosts UNPLUGGED, Part 1: Sales
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Mike Jackson
Mike Jackson
Black Tech Talent, Founder & CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Kristi Piehl
Kristi Piehl
Media Minefield, Founder & CEO
Allison Kaplan
Allison Kaplan
Twin Cities Business, Editor in Chief

Tuning in virtually? Watch live on Hopin on the Stage here.

This two-part Clubhouse-style event is bringing together Twin Cities podcast hosts to extract what they’ve learned from their conversations with notable guests in the startup realm, corporate world, and tech space.

In Part 1 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to chat about using podcasting as a tool to grow a business, judging the success of episodes, using podcasting for lead generation, preparing for interviews, and more!

- CDT
Twin Cities Podcast Hosts UNPLUGGED - Marketing
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Jessica Meyer
Jessica Meyer
Women in Tech Twin Cities, Co-host
Ian Levitt
Ian Levitt
Studio Americana, CEO
Jenna Redfield
Jenna Redfield
Twin Cities Collective, Founder
Kevin McArdle
Kevin McArdle
SureSwift Capital, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

In Part 2 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to learn how podcasting fits into their marketing strategy, the power of video, leveraging guests’ networks, sponsorships, and more!

- CDT
Stop Guessing, Start Asking: Using Research to Drive Growth
Nina Gazel
Nina Gazel
Fusion Hill, VP of Business Strategy
Amy Behrens
Amy Behrens
Fusion Hill, VP of Research & Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Looking to make decisions about your product, marketing, pricing, or brand strategy?  A thoughtful research roadmap will help you make smart, strategic, and informed business decisions. 

In this session, Fusion Hill’s VP of Research & Strategy, Amy Behrens, and VP of Business Strategy, Nina Gazel, will give you the 411 on all things customer and market research. You will come away from the session with a clear understanding of the integral role customer research should play in your growth strategy and how to make it happen at any stage of your business journey.

- CDT
Pitching Yourself and Your Company For Success
Alexis Walsko
Alexis Walsko
Lola Red, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

From pitching your business, raising money, recruiting talent and leading your teams, effectively channeling your own personal brand and networks can have a tremendous impact on your success.  

Learn tips and tricks behind successful PR strategies and fundraising campaigns.  
Alexis Walsko brings 22 years of experience as founder, marketer and leader to a conversation about how best to present yourself and your company to support your growing business.

- CDT
Meda Million Dollar Challenge – After Party
Alfredo Martel
Alfredo Martel
Meda, President & CEO

Meda and its partners are hosting the fourth Meda Million Dollar Challenge – an exciting business-plan competition modeled on the television show Shark Tank. During Twin Cities Startup Week, BIPOC-owned businesses will make their best case to a panel of judges regarding why their companies are poised for growth. Finalists from around the country will travel to Minnesota for the final pitching event, which will award at least $1 million in financing. Be our guest at this party as we celebrate the finalists and announce the winners at 6:15 PM.