Fatimah founded ASIYA after nearly a decade of volunteer work in a Minneapolis community, where she formed a non-profit, the G.I.R.L.S. Program (Girls Initiative in Recreation and Leisurely Sports), in 2008 to provide girls-only gym time several nights a week to a primarily East African community. After successfully helping young girls try and build a passion for sports and physical fitness, she founded ASIYA to tackle the next barrier to participation—access to culturally-appropriate activewear. Fatimah was born in Somalia, and moved with her family to Minnesota when she was six years old. Driven to help in the community, she pursued her Masters in Health and Human Service Administration from St. Mary’s University, and is a Licensed Graduated Social Worker.
Learn about Program-Related Investments (PRIs), what they are, how they fit with your fundraising plans, and what to expect when pursuing PRI capital. Hear first-hand from a social enterprise about its experiences with PRIs and how it effectively uses them.
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