Twin Cities Startup Week 2020 Twin Cities Startup Week 2020
Get your ticket or log in to build your agenda.

Food Fights: entrepreneurs fighting COVID with science & nutrition.

Hopin 70

Dr. Elizabeth Klodas MD, FACC
Step One Foods, Founder & CEO

"Diet is a major driver of high cholesterol, but instead of changing the food, we prescribe medications. This never seemed logical to me. Step One Foods addresses the root cause - so pills can be used as a last resort."

Dr. Klodas has dedicated her career to preventive cardiology. Trained at Mayo Clinic and Johns Hopkins, she serves as the Chief Medical Officer for Step One Foods. Dr. Klodas is a nationally sought out speaker and has an active role at the American College of Cardiology.

Her clinical interests include prevention of heart disease and non-invasive cardiac imaging and she has published dozens of scientific articles throughout her career. She has also authored a book for patients, "Slay the Giant: The Power of Prevention in Defeating Heart Disease," and served as founding Editor-in-Chief of the patient education effort of the American College of Cardiology.

In addition to her practice and her duties at Step One Foods, she also serves as medical editor for webMD.

Adam G. Southam
MyFormulary LLC, Chairman

Adam Southam is a broad-based strategic thinker with more than 30 years of leadership, innovation, strategy, invention, business start-up, branding and marketing excellence. He has conceived several patented and patent-pending inventions related to health, fitness, functional and preventative medicine, broadcast media, ecommerce, and distribution channel management. His most important invention is his patented Efficacy Engine -- a solution for practitioners, patients and people-at-large to use in determining what ingredients are efficacious in the prevention or treatment of disease or the pursuit of fitness or wellness goals. The Efficacy Engine utilizes peer-reviewed clinical studies to deliver its results

He consults with companies internationally and holds positions on several Boards of Directors and Advisory Boards. Southam is engaged to speak at conferences, trade shows, colleges, and universities on topics of innovation, branding, patent prosecution & defense, business, and channel management. Adam is an exercise fanatic, avid downhill skier, mountain biker and former equestrian. He has a long history of leading charitable events and fundraising initiatives. He is passionate about dance, ballet, theatre, and artistry. His charitable passions are leadership, youth, and wellness. Southam credits his success to countless mentors and advisors and looks to give back and pay forward in mentoring and advising others.

Like many that have been diagnosed with chronic disease, a single routine check-up changed the life of MyFormulary founder Adam Southam. His doctor told him he had abnormally high levels of fat in his blood, a condition called hyperlipidemia, that could lead to a heart attack or stroke. Instead of reaching for medications first, his physician prescribed a book that taught simple dietary changes. His deadly triglyceride levels plummeted from 1830 to 410 points in 90 days. His doctor then prescribed a high-quality fish oil and his triglycerides dropped another 200 points. Adam tells an amusing story of shopping for fish oil, and the confusion that he experienced in trying to choose from dozens of options. Most physicians and pharmacists are not trained in nutrition or functional food and his journey caused him to create our algorithm the relies wholly upon significant verifiable clinical facts. Adam created MyFormulary to guide others to treat or prevent disease using Functional Foods, tools, and reliable resources.  

Marshall O'Brien
Chef Marshall O'Brien Group, Founder & CEO

Chef Marshall O’Brien is a dynamic speaker who has presented at national conferences and is a regular on Twin Cities television. He has created numerous materials detailing how specific foods can improve health and alleviate negative symptoms in one’s body. They have also partnered with the Minnesota Timberwolves, Minnesota Lynx, and the University of Minnesota Athletic Department to develop a sports nutrition program for high school student athletes. His motto is “Nutrition on a Mission!” and they continually strive to “Put Delicious in Nutritious”.

Chef Marshall is Founder and CEO of The Chef Marshall O’Brien Group, located in Minneapolis MN, It is a dedicated group of chefs, registered dietitians, researchers, writers and videographers committed to the goal of using nutrition to help improve the wellness of people of all ages, from children to the elderly, so they can lead happier, healthier lives. They work with businesses, schools, childcare facilities, city agencies, hospitals and families, acting as resources and leading programs that help increase people’s well-being through the use of delicious, nutritious food.

Martha (Muffy) MacMillan
Cargill Inc., Board Member

Martha (Muffy) MacMillan has served as a Director on the board of Cargill Inc., her family business. She is currently a Director on the Cargill Foundation and Waycrosse, Inc. boards. She serves on many international, national and local boards, such as; Chairman of the American Federation of Arts (New York), Chairman of Global Minnesota, and Director on the boards of Opportunity International, including chairing their $50,000,000 agriculture capital campaign and currently chairing Women and Girls Leadership Initiative, Ellis Island Honors Society (New York), The Economic Club of Minnesota, The Walker Art Museum, Twin Cities Public Television, PACER Center, Alight (formerly American Refugee Committee), and Abbott Northwestern Hospital. 

In 2015, Muffy was honored to receive the Ellis Island Medal of Honor. In 2015, she also received the Pioneer Award at the United Nations which honors women in business worldwide. In 2019, Muffy received the Outstanding Individual Philanthropist honor from the Minnesota Chapter of the Association of Fundraising Professionals (AFP). 

For the past 25 years, she has been a board member, donor, fundraiser, and/or volunteer for many organizations such as; Minnesota Children’s Museum, Children’s Hospital of Minneapolis and St. Paul, Blake School, Governor for Eleven Who Care, ARC and Minneapolis Institute of Art. She is an active participant who enjoys being fully engaged with each organization’s mission and brings experience, leadership, energy and financial support to help reach their goals and objectives. Her passion for family and raising 5 children always remains in the forefront. 

While COVID is a biggest issue of today, its death toll pales by comparison to Heart Disease, Diabetes, Cancer and countless diseases caused by food. The entrepreneurs in this session tell the tale of two battles: just being entrepreneurs and fighting the unpopular fight of nutrition in a world with adverse interests to health. Over $3 trillion is spend in “sick care”, caused by unhealthy food. Imagine what we could do with that money and how the affected people would thrive in absence of those diseases. We’ll explore the issues, uncover the dichotomies, tell of trials, tribulations and triumphs, and pose solutions to the gargantuan problems of wellness and wellcare.