Values aren't an add-on. Rather, they're core to everything your business does. Make sure your company represents what you want it to. Start with a strategic approach, understanding to elevate values in every part of a company. We'll look at how this framework applies for early stage ventures, and dig into visuals and worksheets to help you apply the takeaways for companies of any size.
Ruth is principal of Squaretree LLC, a marketing agency for companies with social impact. She advises business owners, nonprofit leaders and crowdfunding founders on strategy, engagement and connection-building.