Values aren't an add-on. Rather, they're core to everything your business does. Make sure your company represents what you want it to. Start with a strategic approach, understanding to elevate values in every part of a company. We'll look at how this framework applies for early stage ventures, and dig into visuals and worksheets to help you apply the takeaways for companies of any size.

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Values-based Entrepreneurship
- CDT
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Ruth is principal of Squaretree LLC, a marketing agency for companies with social impact. She advises business owners, nonprofit leaders and crowdfunding founders on strategy, engagement and connection-building.