Paving a Strategic ROADMAP™ to Success: The challenge of developing a simple, clear and effective business strategy. There is always more than one way to a destination.  Choosing the right strategic path for your business is a challenge. Strategic ROADMAP addresses the seven critical questions your strategies need to answer – in a simple, logical and memorable structure. The questions apply at the company, business unit or project level.  Equally they can be framed for core or disruptive business growth. This talk will explain developing your strategy using the Strategic ROADMAP.  It will discuss each of the 7 critical questions and provide a clear example using one of the most well-known, and maybe the only, success stories in the U.S. commercial airline business – Southwest Airlines.