Tuesday, August 17, 2021
Audience behavior has become so variable in today’s fragmented digital environment and skewed to all facets of digital life, especially after COVID-19 pandemic. These behaviors reflect the consumer journey at all stages and create opportunities to capture precious consumer intent data across the open internet. This intent data can be computed and analyzed at scale into shopper graphs through leveraging AI technology.
It is an extraordinary strategy with solid evidence pointing to the ability of shopper graphs with consumer intent to help brand audiences grow at scale. It could help you target high potential consumers across the open internet, expand new acquisitions, maximize market share, and even become one of the consumers’ top-of-mind choices.