Thursday, August 19, 2021

Blockchain Use Cases for Product Traceability
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Shunsuke Murasaki
Shunsuke Murasaki
EMURGO, Global VP of Operations

The current global pandemic has underscored the needs of enterprises to enhance product trust, reduce supply chain inefficiencies, and transition towards digital administrative methods to handle these needs. Consumers and companies are increasingly wanting to know exactly who has handled their products, what is in their products, when their products have been handled, where their products have been, and how their products have arrived.

The advent of blockchain technology has paved the way for enterprises to achieve these traceability goals in real-time at the click of a button. Blockchain-based traceability provides enterprises a completely new, secure, and efficient digital way to tell their consumers and stakeholders the true story behind their products, a win-win for both parties.

As a founding entity of the Cardano blockchain protocol, EMURGO's Trace solution leverages blockchain technology to address all of these enterprise needs by providing a simple, digital platform solution that can be tailored to meet the specific demands of various industries.