500% Growth in 3 Years: How We Built a High-Powered SaaS Content Marketplace

Session Stage 3
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Steve Pockross
Verblio, CEO

Steve Pockross brings more than 25 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 U.S.-based writers supporting the creation of premium content at scale in every niche. Verblio has been named an Inc 5000 winner 2x, a Mercury growth winner 5x, and was named a Colorado Company to watch in 2020. He also served in marketing, strategy, and operational leadership roles at LiveOps, Tendril, Western Union, Marketing Technologies Group and HSBC.

In 2016, SaaS content marketplace company Verblio was stalled at $2M ARR. Since then, they’ve grown 500% without taking a dime in funding. CEO Steve Pockross can discuss how Verblio sparked that growth through key strategic decisions like putting people and culture first (and what that really means), prioritizing product over sales and marketing, and even the SaaS-sacrilegious decision to invest in professional services to support their core offering.