App Opportunities Beyond Gaming

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Robyn Ribotsky
Google, Strategic Partner Manager

Robyn is a Strategic Partner Manager on Google's NA Non-gaming App Partnerships team. She is focused on building long-term partnerships, driving publisher growth, and providing users access to high quality, free content. She holds a BBA from the University of Wisconsin-Madison in Marketing.


In 2013, non-gaming apps generated $3.7B in revenue, and by 2018 that number increased more than 5x to $19.7B. In 2020, non-gaming app growth continued to accelerate as users spent more time on their phones. Join Robyn from Google to learn more about how you can sustainably grow your apps business in 2021 and gain insights on key monetization opportunities for non-gaming apps.