Mobile Apps User Acquisition


Margaret Kuleta
Google, Mobile Growth Lead

Margaret Kuleta is leading mobile business growth at Google, helping high potential developers from Northern, Central and Eastern Europe scale their apps. Previously Margaret advised web products, prior to which she worked with companies across industries while at PwC. Margaret attended the MBA program at Yale University as a Silver Scholar.


Apps are disrupting multiple verticals, with more and more interest in user acquisition, retention, and engagement best practices. Come learn how to make the most out of your mobile app by leveraging marketing solutions and strategies that can deliver to your goals at scale. The session will look at the role of apps within the e-commerce industry as an example, success stories from some of our partners, and more.